Content Marketing Manager (LifePlan)
Greater LA Area
1 week ago
You will be responsible for leading and executing all content and messaging for LifePlan; this includes content strategy, creation/production oversight and writing/editing copy for the entirety of the business unit (sales/marketing, member engagement and product/digital). We are a B2B2C business, so our audiences include both clients and end-consumers. You will take a leadership role on key initiatives like a resource center (developing an editorial calendar, SEO/pillar strategy and sourcing freelance writers), member communications (transactional, lifecycle and marketing emails, SMS, printed collateral) and storytelling/product positioning (sales/marketing efforts). Projects and deliverables will be for both on/offline content.