Performance Marketing Manager
19 hours ago
Evaluate, analyze and execute strategies for paid campaigns across Paid Search, Affiliates, Retargeting and Direct Mail to continue to drive new customer growth and optimize our target CPA.
Daily management of campaigns including creative production coordination, A/B testing, bid management, landing page testing, budget management, creative testing, etc.
Develop, measure, analyze and report all key performance indicators.
Manage relationships with external channel partners.
Use analytical and modeling skills to understand channel economics and optimize marketing activities.
Work cross-functionally with members of the marketing, in-house creative and product and engineering teams to design and develop features and tools that improve user acquisition.
Identify trends and insights and optimize spend + performance based on insights.