Online Marketing Manager
Core Digital Media
Greater LA Area
3 days ago
The Online Marketing Manager is responsible for creating, optimizing and analyzing paid marketing campaigns for Core Digital Media consumer brands across display, native and social platforms. Responsibilities include creative ideation and testing, audience targeting, and bid management as well providing support to the team with quantitative data analysis. This is a digital marketing role with a heavy emphasis on understanding how to work with and interpret data in addition to generating, testing, and optimizing compelling creative messaging and concepts. Core Digital is an industry leader in direct response advertising and one of the largest advertising partners to Facebook, the Google Display Network, and others. This position represents an excellent opportunity to grow your skills as a creative online marketing professional and analytical thinker.
A successful candidate will be incredibly detail oriented and possess the ability to think critically and quickly. He/she will need the ability to analyze large amounts of data and determine the best course of action from these metrics. A solid grasp of Excel and pivot tables is a plus, while a skill for thinking creatively and acting on it is required. Experience managing and scaling Facebook, paid search, or display marketing campaigns is a strong benefit. Above all the candidate must be able to demonstrate strong analytical and creative abilities paired with a desire to work diligently and with a tremendous level of natural curiosity.