Digital Media Buyer
Set up and conduct daily management of advertising campaigns across various digital platforms, preferably with heavy experience on Google Display Network, Yahoo Oath and Taboola.
Responsible for implementing and managing various lead generation efforts through online display, native, video, social, and native channels.
Experience executing buys with a variety of KPIs including CPC, CPL, CPM and CTR.
Analytical ability to understand and derive insights from data.
Maximize online lead acquisition while maintaining allowed CPL/CPA.
Collaborate on strategic development, analysis and optimization of digital campaigns.
Understands technical set-up of campaign, leads, and third party systems to provide input for enhancements.
Proactively intervenes or brings up to attention any issues that arise within the department.
Keep abreast of industry trends and developments in digital marketing technologies.