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You like to solve real-world business problems by developing smart solutions. You are a hands-on person that finds the challenge of analyzing complex and disparate marketing data exciting. You have data mining and analysis skills that allow you to be self-sufficient in handling and prototyping various analytics projects. You are a team player and able to communicate (written and verbal) complex ideas simply in a fast-paced environment and with cross-functional team members. You have the ability and desire to constantly be learning about new tools and new approaches. Working knowledge/familiarity with website, email and digital media analytics reporting suites (Google Analytics, DoubleClick, DSPs, and various attribution platforms etc.) is a plus!

You will be responsible for leading and executing all email initiatives for LifePlan. This includes the overall email strategy and schedule, overseeing the timeline/development of content and creative (in collaboration with the design team), executing email campaigns and tests, and analyzing and reporting results. The key objective for this position is to optimize transactional, lifecycle and marketing communications and campaigns in order to maximize member engagement and drive a best-in-class member experience. As a primary channel of communication with our members, email lies at the intersection of user experience, customer care, product and technology, so your ability to communicate, collaborate and negotiate with a variety of stakeholders is critical. Since LifePlan is a new business unit, you will also have the exciting opportunity to establish and grow our internal process and capabilities. The ideal candidate has in-depth experience with Salesforce Marketing Cloud and email best practices in content, design, lifecycle marketing, data and automations.