Digital Marketing Manager
Develop and implement product positioning and go-to-market strategies, while ensuring outbound communications align to Grindr’s strategy and brand across various market segments.
Manage marketing campaigns for Grindr, including major product launches, branding initiatives and promotions.
Drive clear and consistent user focused, storytelling and brand voice across regions and channels.
Analyze and diagnose business and marketing challenges, formulate solutions, and then use data to influence teams and inform strategic planning, product roadmaps, and campaign execution.
Collaborate with Product Management Lead to gain deep knowledge of the market, competitors, use cases and customers to build product requirements that guide product development.
Work closely with creative, design, ad product to execute on new creative strategies to attract new users, while also being an advocate for our users.
Assist in the development of market segmentation.