Entertainment Market Research Manager/Sr. Manager
National Research Group
4 months ago
Collaborate on custom entertainment market research studies across studios, networks, and OTT services. Work includes but is not limited to brand studies, messaging/positioning evaluation, audience segmentation and insights, content optimization, ad/creative tests, and trackers.
Participate in all steps of a project including but not limited to: proposal drafting, research design, questionnaire and discussion guide writing, data analysis, reporting and delivery, presentation, and post-mortem.
Translate research data into actionable insights and recommendations through dynamic and story-driven reports and presentations.
Stay abreast of entertainment, pop culture, research, and media trends and innovative developments.