Performance Marketing Manager
1 day ago
Develop and execute our digital marketing strategy, executing comprehensive, multi-touch integrated marketing programs that drive and accelerate pipeline, account acquisition and penetration.
Align content supported by SEO/SEM optimization and PPC strategy.
Define ROI goals and allocate campaign budgets accordingly.
Ensure that content reaches the right part of the funnel at the right time.
Develop a deep understanding of customers, products and the buyer’s journey.
Present to upper management to get buy-in and secure budgets, as well as report results.
Partner with Product Marketing to create personas tied to specific customer needs and preferences.
Partner with creative to develop compelling creative and ensure brand consistency across campaigns.
Develop, execute and monitor paid search, display, content syndication, digital media, and other programs.
Monitor and analyze campaign effectiveness. Initiate development of A/B and multivariate testing of content and design to maximize conversions.
Constant communication with the sales organization, ensuring alignment on metrics, messaging, buyer persona, and other key business initiatives.