Sr Specialist - Email and Mobile Marketing (Memphis, TN or REMOTE IN USA)

ALSAC is seeking a strategic and detail-oriented Sr. Specialist, Email and Mobile Marketing to lead the development, execution, and optimization of email and mobile campaigns that drive engagement and fundraising. This role is responsible for managing the full lifecycle of email marketing—from planning and content creation to deployment and performance analysis—ensuring alignment with organizational goals, brand standards, and digital strategy.

You’ll collaborate cross-functionally with fundraising partners, Brand, Content, and iPromotion teams to deliver compelling, targeted campaigns that support ALSAC’s mission. This role requires a blend of creative, technical, and analytical skills, with a strong focus on Salesforce Marketing Cloud (SFMC) and Adobe Photoshop.

Strategy & Execution

• Develop and implement email and mobile marketing strategies, including campaign calendars, testing plans, segmentation, and performance tracking.
• Collaborate with stakeholders to create and deploy campaigns for newsletters, awareness, acquisition, cultivation, and fundraising initiatives.
• Ensure content is accurate, engaging, and aligned with ALSAC’s brand voice and AP Style guidelines.

Creative & Technical Production

• Partner with designers to maintain and update email templates across multiple platforms.
• Create and optimize email assets using Adobe Photoshop.
• Proof content, test links, and perform QA prior to deployment.
• Repurpose web and offline content for email and mobile use.

Platform Management & Support

• Deploy campaigns via Salesforce Marketing Cloud using Content Builder and Journey Builder.
• Serve as first-tier support for basic platform and list issues.
• Participate in platform planning and training sessions.
• Crosstrain on multiple email platforms.

Performance Analysis & Reporting

• Monitor campaign performance and share insights with stakeholders.
• Develop presentations based on historical data, industry trends, and competitive research.
• Recommend design and content enhancements based on metrics.

Collaboration & Project Management

• Coordinate with internal teams to ensure timely delivery of email and mobile assets.
• Attend campaign kick-off meetings and manage workflow across departments.
• Support cohesive user experiences across digital channels.

Professional Development

• Stay current on email and mobile marketing trends, tools, and best practices.
• Serve as a strategic resource to Interactive Group leadership.

Salesforce Marketing Cloud (2–3 years)

• Proficiency in Content Builder and Journey Builder (required)
• Experience with Contact Builder and Automation Studio (preferred)
• Strong understanding of data extensions, segmentation, and dynamic content

Design & Content Creation

• Skilled in Adobe Photoshop for image creation and optimization
• Strong writing and editing skills aligned with AP Style
• Ability to craft actionable subject lines and calls-to-action

Technical Proficiency

• Basic HTML knowledge; experience with Dreamweaver a plus
• Familiarity with Adobe Analytics (preferred)
• Proficiency in Microsoft Office Suite, especially PowerPoint

Project Management

• Ability to manage multiple projects in a fast-paced environment
• Strong organizational skills and attention to detail
• Self-starter with a proactive mindset

• Bachelor’s degree in journalism, English, Marketing, Advertising, or Information Technology
• 4–5 years of digital writing/editing experience
• Experience in email platform management systems and project coordination
• Positive social media presence and willingness to learn new tools quickly

• Remote candidates must be willing to travel occasionally for team on-sites and annual trainings.

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)​
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more

ALSAC is an equal employment opportunity employer. 

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms:

ALSAC does not accept unsolicited assistance from search firms for employment opportunities.  All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.