Axogen is committed to building and maintaining a strong and gratifying company culture that fosters professional growth. Our hands-on and personal approach makes transitioning to a new job a seamless and enjoyable process. Most benefits are effective on day one!
Axogen is an equal opportunity employer and does not discriminate against applicants on the basis of race, color, creed, religion, ancestry, age, sex, marital status, national origin, disability or veteran status.
Why you’ll love working at Axogen:
- Friendly, open, and fun team culture that values unique perspectives
- Company-wide dedication to profoundly impacting patients’ lives
- Comprehensive, high-quality benefits package effective on date of hire
- Educational assistance available for all employees
- Matching 401(k) retirement plan
- Paid holidays, including floating holidays, to be used at your discretion
- Employee Stock Purchase Plan
- Referral incentive program
Axogen Mission and Business Purpose
Our business purpose is to restore health and improve quality of life by making restoration of peripheral nerve function an expected standard of care. We aim to lead the markets we serve by always requiring the solutions we offer patients and caregivers provide an improved benefit-to-risk profile as compared to existing standards of care. To ensure we deliver improved benefit-to-risk solutions, we will guide and expect the market and design requirement specifications underlying our engineering, business development, and clinical research activities, objectively target advancements in standards of care.
Job Summary of the Sr. Director, Market Development (Prostate Specialty)
The Market Development role is a vital marketing position with responsibility for developing the growth strategy that focuses on establishing our technology as a standard of care. The role requires identifying and developing key drivers for adoption and penetration through reimbursement, behavioral change, practice guidelines and metrics, with a goal to grow the Company’s business through market penetration. Specifically, the successful candidate will be required to develop strategies for customers in current targets and new customers in new segments, develop and maintain relationships with KOLs, maintain awareness of the competitive landscape, and assume responsibility for market expansion opportunities. The Sr. Director, Market Development must also be an effective and engaging people leader, possessing the ability to lead, coach and develop reports to succeed in their roles. The position will report to the Chief Marketing Officer.
Requirements of the Sr. Director, Market Development (Prostate Specialty)
- Minimum of a bachelor’s degree. MBA is strongly preferred.
- Minimum 10 years of demonstrated success and progressive experience in marketing and product management in the medical device, surgical implant or biotech industry. Preference will be given to candidates with experience in developing new market opportunities with disruptive technologies.
- Creates programs to lead change in the market, and measures penetration into the potential market
- Technical and clinical experience. Understand and shape the technical nuances to build the appropriate clinical data for both clinical adoption and reimbursement.
- Experienced in people leadership, talent development,t and employee engagement
- Experience moving from innovators and early adopters across the chasm to the early majority. Clear understanding of the behavior drivers of the different segments of adopters
- Able to make decisions in the face of imperfect data and create performance measures to “course correct” as the market moves
- Adept at managing multiple priorities in fast‐paced environment, on time and to budget
- Ability to collaborate, influence, and work with others in a dynamic, matrix environment
- Must demonstrate strong interpersonal and communication skills with various levels of management and demonstrate the ability to manage differences and needs between multiple stakeholders.
- Willing and able to travel domestically, up to 35% of the time to respond to the needs of the customers and organization, and some international travel is expected.
Responsibilities of the Sr. Director, Market Development (Prostate Specialty)
The specific duties of the Sr. Director, Market Development (Prostate Specialty) include but are not limited to:
- Owns and drives market development, serving as the internal advocate for the company's New Market strategy
- Attracts, leads, and develops direct report(s) to build skills required to perform and succeed in the roles supporting the execution of the market strategy
- Develops and communicates a compelling strategy through understanding of the customer, channel, and competitive environment
- Develops market segmentation, targeting, positioning, key messaging, and competitive analysis within the Market development segment
- Develops and executes marketing communications, including sales collateral creation, company website, conference, and professional education events
- Partners with sales leadership to understand market feedback and field training/messaging needs and deliver solutions
- Works directly with thought leaders to assess the clinical and technology needs of the new segment or customer and the underlying broadly held assumptions
- Maintains relationships with key societies and oversees clinical conference presence
- Conducts market research to assess, define, and measure progress in key market segments
- Creates and monitors market and KPIs to demonstrate effectiveness in sales growth and market penetration
- Partners with healthcare economics and reimbursement for reimbursement strategy
- Frequent interaction with senior leadership team, the executive team, and the board of directors
- Serves as a role model for mentorship
Location
111 West Oak Ave., Tampa, FL 33602 or Remote
**If remote, this role will require more travel than what is listed on the requirements
#LI-AC1
#LI-REMOTE
Benefits/Compensation
This position is eligible for an annual bonus.
Benefits offered for this position include Health, Dental, Vision, Matching 401K, Paid Time Off, 9 Paid Holidays + 3 Floating Holidays, Dependent Care Flexible Spending Accounts, Medical Flexible Spending Accounts, Tuition Reimbursement, Paid Parental Leave, Paid Caregiver Leave, Basic Life Insurance, Supplemental Life Insurance, Employee Stock Purchase Plan, and Disability Insurance, as described in more detail in summary plan descriptions.
Axogen follows healthcare system guidelines with respect to credentialing, vaccinations and other employment/compliance related requirements, as well as CDC guidance. Axogen reserves the right to amend its policies from time to time in its sole discretion.
Similar Jobs
What you need to know about the Los Angeles Tech Scene
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
