Senior Partnerships Manager, VidCon

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This role is based in our Santa Monica office. 

About VidCon

VidCon is the world's premier event celebrating digital content creation where creators, fans, and industry leaders converge to shape the future of digital entertainment. Our flagship Anaheim event in 2025 attracted 55,000 attendees, 200 Featured Creators, and 150 brand exhibitors, cementing our position as the epicenter of digital culture.

About Us

As part of FAN EXPO HQ and Informa (FTSE 100), we combine global resources with passionate fandom expertise. With over 10,000 colleagues across 30+ countries, we create extraordinary experiences that connect communities and drive business growth through the power of live events.

The Opportunity

The Senior Partnerships Manager at VidCon serves a dual role: driving traditional sponsorship sales while also developing and monetizing VidCon's creator ecosystem. You'll sell partnerships to brands across VidCon's diverse audience segments (Community, Creator, Industry, and VIP), while simultaneously building creator-led experiences that enhance sponsorship value. Working with prestigious clients such as YouTube, Meta, TikTok, Disney+, Hasbro, and The Coca-Cola Company, you'll create integrated solutions that benefit all stakeholders.

Key Responsibilities

Multi-Audience Sponsorship Sales

• Develop expertise in VidCon's distinct audience tracks (Community, Creator, Industry, and VIP) and their unique sponsorship opportunities
• Create tailored sponsorship packages that address the specific needs and engagement patterns of each audience segment
• Identify and secure new partnerships with brand marketers, agencies, and creator economy companies across all audience tracks
• Develop cross-track sponsorship opportunities that maximize brand presence throughout the entire VidCon ecosystem
• Convert prospects into long-term partners through consultative selling approaches
• Achieve and exceed individual revenue targets and KPIs across all audience segments

Creator Ecosystem Development

• Package creator-led experiences (meetups, panels, branded segments, content series) as monetizable inventory for sponsors
• Oversee talent relationships for creator-led brand or marketing opportunities
• Lead special projects that bring sponsors and creators together to prototype new formats and experiences
• Produce case studies showcasing the impact of creator-brand integrations
• Build programs that connect creators with brands across all audience tracks

Client & Partnership Management

• Work closely with Account Management to share client goals and monitor delivery throughout the partnership lifecycle
• Develop "Win-Win-Win" programs benefiting clients, business, and fans with focus on long-term partnerships
• Collaborate with the Sales team to develop creator-aligned sponsorship decks and pitch materials
• Cross-sell clients into additional products and digital packages; upsell clients into promotional programs at events
• Bring opportunities, challenges, and pipeline updates to collaborative sales meetings

Key Performance Indicators

• Revenue from traditional sponsorships and creator-led partnerships across all audience tracks
• New business development and client retention rates
• Creator satisfaction and community growth metrics
• Social engagement and campaign reach
• Cross-track sponsorship integration success

Experience & Skills

• 5+ years carrying an individual sales quota in consumer/B2B event sponsorship with proven success
• Demonstrable connections with brand marketers and/or B2B marketing decision-makers
• Experience developing and monetizing creator-led experiences or influencer marketing campaigns
• Ability to quickly learn and become proficient in selling across diverse audience segments
• Deep understanding of experiential and digital media sales processes and client success metrics
• Proficiency with PowerPoint sales deck creation and Salesforce (or similar CRM)
• Regular travel to events, sales meetings, and client visits is required, including potential international travel.

Attributes for Success

• Highly motivated to close deals, uncover opportunities, and grow partnerships
• Ability to present to and close brand stakeholders at all job levels with high emotional intelligence
• Adaptability to understand and articulate value propositions for different audience segments
• Self-motivated with strong attention to detail and creative problem-solving skills
• Collaborative team player who thrives in a matrix structure
• Passion for digital culture and the creator economy

What We Offer

• Opportunity to shape the future of brand-creator partnerships at the world's premier digital culture event
• Comprehensive training on VidCon's distinct audience tracks and their unique sponsorship opportunities
• Collaborative, innovative team environment with global resources
• Competitive compensation package including base salary and commission structure
• Direct access to leading creators and brands shaping digital culture

• The pay for this role is $90,000 plus commission
• This posting will expire 9/30

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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