Senior Manager, Strategic Communications, Remote

Primary Duties:

• Strategic Leadership
• Define and prioritize patient engagement strategies, including optimal outreach channels and timing, in collaboration with cross-functional partners.
• Lead a team of Project Managers, Performance Specialists, Content Creators, and Operational Leads to execute, measure, and communicate on various campaigns.
• Integrate diverse communication programs into a unified product that aligns with Aledade’s value proposition and supports B2B marketing efforts.
• Develop and implement a modern, data-driven communications strategy that drives satisfaction and organizational goals.
• Build, lead, and develop a high-performing scalable model with strategic, marketing, and project management capabilities.
• Lead critical incident communications and change management initiatives, anticipating stakeholder needs and delivering proactive solutions.


• Operational Excellence
• Evaluate and report on the ROI of communication efforts by campaign, channel, population, and geography.
• Establish governance, tools, and processes to align with internal and external partners, enabling seamless execution and optimization of campaigns.
• Monitor performance metrics to enhance communication effectiveness and engagement.
• Manage departmental policies, vendor relationships, and explore partnerships to scale and innovate offerings.


• Project Management
• Enhance and scale project management processes, tools, and reporting to support complex, multi-stakeholder initiatives.
• Lead intake, prioritization, and resource planning for new campaigns, ensuring visibility into work capacity and status.


• Content Marketing & Messaging
• Oversee development and execution of compliant, impactful patient communication content in partnership with the Content team.
• Ensure messaging reflects whole-person care and health equity principles, including DEI, behavioral health, and health literacy.
• Represent the organization in strategic conversations with payer partners, contributing to thought leadership and innovation


• Other duties as assigned

Minimum Qualifications:

• Bachelor’s degree in business, communications, marketing or related field. Experience acceptable in lieu of degree.
• 5+ years and strategic understanding of direct response and database marketing strategies, tactics, testing and measurement
• 5+ years experience delivering consistent, integrated communications across direct mail/printing, email, text, and call modalities
• 5+ years in healthcare communications to health plan members and/or patients
• 3+ years and a deep knowledge of best practices related to process automation, data management and digital production
• 3+ years experience in digital experience design and optimization with preference for those with payer and/or EHR portals
• 3+ years experience in advanced project management and process definition
• Strong financial and accounting acumen with proven financial responsibility for multi-million dollar, annual, multi-channel direct to consumer communication budget
• Experience with and solid understanding of qualitative (e.g. focus groups) and quantitative (e.g. survey design) research methods.
• Experience with and solid understanding of predictive modeling and AI and the application of such to optimize consumer communications
• Ability to effortlessly move between strategic thinker, people manager and individual contributor

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer. 
• Travel: 10-25%