Advise and occasionally manage paid Meta (Instagram/Facebook) campaigns to grow Persian-American and U.S. cinephile audiences. Shape targeting, budgets, and creative focused on Reels and short-form video, launch/manage campaigns for films and trailers, report on audience growth and engagement, and recommend optimizations.
We are seeking a Senior Instagram / Meta Ads Specialist to advise on and occasionally manage paid ads. The focus is growing audiences among Persian-Americans and U.S. film/cinephile communities.
This is a part-time freelance opportunity ideal for someone with experience with Instagram Reels, creator brands, audience building, and entertainment marketing.
Responsibilities- Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio.
- Advise on targeting, budgets, and creative with a focus on Reels and short-form video.
- Occasionally launch and manage campaigns promoting films, trailers, and releases.
- Report on audience growth and engagement and recommend optimizations.
Requirements
- Senior experience running paid Instagram / Meta campaigns for creators or entertainment brands.
- Track record growing engaged creator accounts.
- Strong knowledge of the U.S. film industry.
- Hands-on with Instagram Reels and audience building (lookalikes, retargeting).
- Experience marketing to Persian-American or diaspora audiences is a plus.
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Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
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- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
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- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
