Senior Director/VP of Sales

TL;DR

Fast-growing measurement company looking for a Sr. Director/VP of Sales based in LA. You'll drive revenue growth, forge key agency partnerships, and shape our digital media strategy while reporting directly to the CEO.

Who we are

Adelaide is the leader in one of the fastest-growing areas of digital advertising: attention metrics. 

Since 2020, we’ve been a trusted measurement partner for 40% of Fortune 50 companies. They rely on our metric, AU, to maximize the effectiveness of media spend. AU is “the attention economy's most widely recognized metric,” according to Adweek, and we swept the measurement category in the 2024 Adexchanger awards.

Our business is growing rapidly—we’ve doubled revenue in just 18 months and grew our team by 45% last year. Earlier this year, in partnership with The New York Times, we launched Adelaide for Publishers, the next step in our vision to create a more fair and equitable marketplace for media.

Adelaide is backed by prominent investors such as Human Ventures (Joe Marchese), Aperiam Ventures (Joe Zawadzki & Eric Franchi), WGI (Jonah Goodhart), and Irwin Gotlieb.

While we have an office in NYC, we’re very remote-friendly and support flexible work arrangements. 

How we operate

We are a team of action-oriented doers; management rolls up their sleeves to contribute daily. Our culture is rooted in curiosity and loosely held but rigorously vetted opinions; everyone is encouraged to contribute to planning and strategy.

This is a sales leadership position that takes an “open for business 24/7 mindset and willingness to work during inconvenient times if required” (as Michael Katz put it).

Position Overview

This position reports to the CEO, you’ll be responsible for driving new business revenue, forging deep agency partnerships, and managing the full sales cycle—from prospecting to pilot execution. Day-to-day activities range from engaging with agency and brand leadership and leading pitch processes to collaborating with executive peers and maintaining CRM accuracy. 

We’re seeking a candidate with 8+ years of sales experience (including 4-6 years in adtech, measurement, or media analytics), strong relationships with key agency holding groups and deep understanding of programmatic media.

This fully remote role requires you to be based in Los Angeles. You’ll be expected to meet with clients in person several times per week and travel to our New York office a few times per year to connect with colleagues.

What you'll learn

An important part of our culture is continuing education and the sharing of ideas. We offer: 

• A large network of investors and advisors for you to access that will help your team succeed
• Mentorship from executives with decades of experience in adtech and media
• Regular internal knowledge-sharing sessions
• Education budget to accelerate your team’s development

Specifically, in this role, you will learn:

• Work with advisors and investors to build a deep network of executives in the industry
• Build deep relationships with agency holding groups.
• Learn from full transparency in business operations.
• Network with industry leaders to drive adoption

Core Responsibilities

• Drive new business revenue by engaging agency and brand leadership and proactively responding to RFPs and inquiries.
• Oversee the complete sales cycle—from prospecting and pitching to account management and pilot execution.
• Collaborate with executive peers to optimize CRM strategies, ensuring accurate pipeline tracking and deal management.
• Recruit, train, and support team growth, aligning compensation and renewal strategies with key stakeholders.