ConsumerTrack™ is unique in the digital marketing and media industry - we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites.

Learn More About What We Do

Responsibilities:

ConsumerTrack is looking for a SEM Manager to:

• Create, manage and analyze paid search (CPA, CPC, and CPM) campaigns across search engines to ensure acquisition and conversion goals are met
• Drive continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc
• Summarize, report and optimize online campaign delivery and performance metrics on weekly and monthly basis for both individual campaigns and in aggregate
• Manages budget allocations and bid parameters to deliver most efficient results.
• Communicates with media representatives to negotiate the best placement and rates, and to ensure highest value-add, and optimal use of budgeted funds.
• Prepares research and insights to inform ongoing media recommendations
• Reviews RFPs and filters for most suitable proposals to develop customer acquisition plans for clients.
  
• Insures that campaign KPIs and objectives are met both near and long term.
• Reviews RFPs and filters for most suitable proposals to develop customer acquisition plans for clients.

Requirements

• Bachelor’s degree (B.A. or B.S.) required
• 5+ years related experience required in direct response media buying with a history of consistently meeting customer acquisition goals.
• Proven ability to accommodate evolving responsibilities, competing priorities and changing needs of client/department.
• Strong attention to detail and master of media math.
• Thorough understanding of digital creative strategy development.
• Enthusiasm for translating data into actionable insight relevant to marketing program objectives.
• Experience with retargeting, native ad buys, programmatic/real-time bidding (RTB) and accounts that focus on ROI is a strong plus.
• Experience with campaign management/ad serving technology: Double Click, DART, Double Click Bid Manager, AdWords or Facebook Power Editor. Etc

Benefits

• Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity, and passion.
• Awesome medical, dental and vision plans with heavy employer contribution.
• Paid vacation, holidays, and sick days.
• Company funding for outside classes and conferences to help you improve your skills.
• Contribution to Student Loan Debt after the first year of employment.
• 401k- We match 3% of employee’s salary after the first year of employment.
• In-office gym and weekly fitness and yoga classes.
• Fully stocked kitchen with snacks and beverages.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.