Senior Account Strategist

| El Segundo

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Toyota, Verizon, Dickies, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
  • Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings- and catch the cable guy.
  • Coffee, tea, juice, and cereal. A vending machine that has every snack imaginable.
  • Fresh fruit Monday's, Veggie Tuesdays, Yogurt Wednesdays, Throwdown Thursdays, and Bagel Fridays!
  • Dog friendly office. Seriously. 
  • Beautifully designed and modern office: standing desks, outdoor seating, courtyard, and breakout rooms. 
  • Break time: ping-pong, shuffleboard and Bocce ball. Any time is break time. 
  • But wait, we have more! We have electric full body massage chairs so you can work while getting a massage.

The Role

As a Senior Account Strategist, you will play a leadership role driving online marketing strategy and account planning across a variety of client verticals. As a key partner to the Account Management group, you will ensure that all plans are delivered on time and in support of the brand, while developing objectives, strategies, and tactics that drive growth. 

You Will Be

  • Supporting Account Directors in long- and short-term account planning (growth, investment, resourcing, etc.)
  • Determining optimal online channel strategies aimed at meeting clients’ business and marketing objectives
  • Evaluating and analyzing program results and presenting recommendations for changes in strategy
  • Leveraging data, market research, and competitive trends to generate insights, as well as define and track performance against goals
  • Partnering with Business Development and other channel leads to serve as the strategy expert to support new business opportunities
  • Collaborating with creative, media, and technology teams to build a robust marketing strategy and plan for clients, as well as leads at partner agencies and technology providers, to ensure the viability of ideas and concepts
  • Maintaining a deep and broad understanding of the client’s financial, strategic and marketing imperatives, product and service roadmap, and competitive dynamics in the marketplace

You Must Have

  • 5+ years of agency or client-side experience in digital strategy
  • A deep understanding of all digital channels (paid search, paid social, SEO, website user experience, content, programmatic, email)
  • Excellent written, verbal and presentation communication skills 
  • The ability to work both individually and in teams
  • The drive to meet and exceed all internal and external deadlines
  • A firm understanding of emerging digital trends 
  • Degree in Advertising, Marketing, or related field, MBA a plus 
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • Google AdwordsAnalytics
    • Bing AdCenterAnalytics
    • UnbounceAnalytics
    • Google OptimzeAnalytics
    • DoubleClickAnalytics
    • HotJarAnalytics
    • Yahoo GemniAnalytics
    • Web AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • DrupalCMS
    • Joomla!CMS
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • ZohoCRM
    • BrontoEmail
    • SailthruEmail
    • FullContactLead Gen
    • MarketoLead Gen

Location

We are within a mile of "The Point", a new area with restaurants and shopping. You can also feel the ocean breeze that is a hop & skip away!

An Insider's view of Wpromote

What's something quirky about your company?

Wpromote has a small obsession with the movie ‘The Princess Bride.’ From conference rooms to our team of 4 Houses, Wpromote leans heavily into the movie theme and one can find The Dread Pirate Roberts, Fezzik, Buttercup and Montoya throughout the LA office.

Anne

Senior Marketing Manager

How do you collaborate with other teams in the company?

Ultimately, everyone strives to achieve success for clients through their respective channel, so collaborating with other teams involves using knowledge and learnings from my field to support and/or guide the actions of other teams. Whether that means providing keyword insights or CPA goals, cross-department support is critical at Wpromote.

Maarten

Paid Search Manager

How has your career grown since starting at the company?

I started off as an account manager where my skill set had to constantly evolve to now being responsible for an entire business unit’s financial success, my growth professionally at Wpromote has been tremendous. I went from being dead-set on getting an MBA to now having the experience where having one wouldn't be a game changer.

Dexter

General Manager - SMB

How do you make yourself accessible to the rest of the team?

Our most successful accessibility initiative is TinyPulse. TinyPulse allows for a dialogue between the employee and leadership while keeping the employee’s identity anonymous. This encourages honest feedback in a safe environment for the employee and gives leadership access to valuable insights from a source much closer to the client.

Michael

Chief Operations Officer

What makes someone successful on your team?

As paid search advertising advances so do the traits required to be a versatile PPC manager. To be a successful manager, one must encompass the following traits: proactive, analytical, effective communication skills, data driven and business minded. These are a few traits that allow super star PPC mangers to profitably grow the accounts they manage

Angelo

General Manager - Paid Search

What are Wpromote Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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