Media Buyer - Los Angeles

| Santa Monica

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

 The Marketing Innovation Team at Universal Music Group is seeking an experienced media specialist for our small but rapidly growing in-house media team. This is a permanent, full-time position. Artist success is our ultimate metric, and what drives our mindset, skill set, and company culture. The ideal candidate for this position is passionate about the ever-changing media landscape and about MUSIC! We are looking for someone who is highly knowledgeable on all digital media outlets including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms. This position is responsible for the execution and day-to-day management of all media for all of UMG's US labels. 

Job Functions:

  • Act as the primary digital media expert for US labels, buying, optimization and reporting
  • Liaise with label planning teams to develop media strategies and campaigns
  • Execute, manage, and optimize digital media campaigns with a focus on campaign KPIs and goals
  • Develop and manage paid social, search, native, programmatic and direct programs
  • Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Adwords, and other DSPs
  • Possess strong technical understanding of programmatic audience buying
  • Identify target audiences and analyze their characteristics, behaviors, and media habits.
  • Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
  • Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
  • Research and record trends, innovations, and changes that affect media buying
  • Aid in educating the digital & marketing teams on best-practices and data driven techniques
  • Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable
  • Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed

Job Requirements:

Skills/Abilities:

  • Strong written and verbal communication skills
  • Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive
  • Google Certification required; IAB Certification a big plus
  • Experience with major ad exchanges and ad server technology
  • Experience buying through SEM bid management platforms, Google AdWords, Bing AdCenter, Facebook Marketplace, Twitter, Snapchat and DSPs
  • You build great relationships with clients, vendors, and reps
  • Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.
  • Familiarity/experience with DoubleClick, Google Analytics, Datorama,Linkfire, Shareablee
  • Passionate music fan

Experience:

  • 2+ years' media-related/agency experience, plus at least 2 years of online media planning/buying; traditional media buying (TV, Radio, Print & OOH) and entertainment industry experience a big plus.

Education:

  • Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
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    • Constant ContactEmail

Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Parking
Fitness Subsidies
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