More Labs is a new kind of consumer goods company behind Morning Recovery, a brand that’s defining a multi-billion dollar beverage category. In its first year, the company raised a total of $9.5M in vc financing (Series A valued at $33M), and made $7M in revenue. In year two, the company is looking to scale its business aggressively. More Labs’ mission is to help people feel great so they can do more of what they love. Beyond Morning Recovery, the company is building a wide suite of supplements to dispatch daily stressors in life.

Summary of Position

More Labs is looking for a growth rockstar to drive e-comm revenue and manage its p&l. Reporting to the CEO, you will manage a team of media buyers, engineers, content producers, and analysts to reach aggressive acquisition & revenue targets. You will own customer acquisition campaigns, delivering against key performance metrics around CAC, and ROAS. You will drive LTV, delivering against subscription and customer retention metrics. You will manage our e-comm funnel, ensuring the experience is optimized to convert traffic at all stages across domestic, international, and Amazon channels. Beyond paid channels, you will also work closely with the marketing/brand team to drive traffic via content marketing, affiliates, influencer outreach, UGCs, partnerships, and various other channels.

Ultimately, you will be working day in and day out with the CEO to identify high-growth opportunities, and execute against them. With the founding team that previously drove growth at Facebook, Uber, and Tesla - your goal is to build out a data-driven growth playbook for the direct-to-consumer CPG world.

Qualifications

• You led multiple initiatives that resulted in transformative ecomm revenue/user growth

• 7+ years of experience in acquisition and direct response marketing for dtc brands, including programmatic display, search, and paid social

• 5+ years of experience with subscription businesses and ecommerce CRO, and are eager to build something from the ground up here

• A combination of analytical chops to break down complex problems, but with creative ideas to test new concepts and attract new customers

• Entrepreneurial spirit with the willingness to do whatever it takes to win

• You love open, honest, healthy communication (no time for politics)

• BONUS: Proven track record of designing and executing a profitable large scale SEO strategy