RGM Market Manager

About Diageo

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.  Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together. 

Why Join Us:
You’ll play a pivotal role in shaping how Diageo challenges and wins in the marketplace—balancing internal goals with external realities. This is a high-impact role where strategic thinking, analytical expertise, and collaboration come together to unlock growth and deliver value.

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role: 

The RGM Manager is a key commercial leader responsible for delivering Diageo’s US Spirits pricing and profitability agenda. This role drives market-level execution by combining internal strategy with an external lens—incorporating consumer trends, competitive activity, and customer dynamics. With a deep focus on data and analytics, the RGM Manager transforms insight into action to fuel sustainable growth across the business.

What You'll Do:

• Lead Market-Level Pricing Strategy: Execute consumer- and customer-relevant pricing plans that are aligned to Diageo’s national direction and rooted in market realities.

• Use Data to Drive Sustainable Growth: Analyze syndicated, retail, and internal data to uncover opportunities that optimize revenue growth and long-term brand health.

• Apply an External Lens: Monitor competitive pricing and channel trends to guide decision-making and maintain commercial relevance in fast-changing environments.

• Own Financial Performance: Handle price changes, promotional plans, and trade spend budgets to deliver price/mix/margin targets.

• Enable Executional Excellence: Partner with distributors to drive accountability, facilitate monthly financial reviews, and ensure proper deployment of gap-close and investment levers.

• Champion Tools & Systems: Maintain pricing systems (Anaplan, VIP, Qlik, MSBI) to ensure accuracy and transparency across all stakeholders.

• Turn Insights into Action: Lead analytical workstreams (VPM, M&E, promotional effectiveness) to identify commercial levers and inform tactical and strategic pricing decisions.

What You'll Bring:

• Bachelor’s degree required; MBA or postgraduate education a plus

• 5+ years of experience in revenue management, commercial finance, sales strategy, or related fields

• Strong analytical capabilities and a proven ability to influence decisions through data

• Commercial acumen with a track record of translating insights into sustainable growth strategies

• Experience with syndicated data sources, pricing tools, and promotional analytics

• Excellent communication and stakeholder management skills

Flexible Working Statement: 

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to handle your wellbeing and balance your priorities from day one.  

Rewards & Benefits Statement:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more!

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Salary Range:

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At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.