Senior Associate, Planning

| Greater LA Area

ABOUT THE ROLE:

In this role you will partner with Managers and oversee Associates. Your primary responsibilities will include strategic plan development as well as overseeing and supporting implementation and execution of plans. You will also maintain day-to-day oversight of Associates' workload.

Pre-Planning Preparation

  • Retain proficiency in and train Associate in all necessary research / media tools: DDS (rankers & broadcast reports), Kantar (competitive), ispot (competitive), Xpert (Reach & Frequencies), MRI (Audience profiling), WM tools (Benchmarks, Crossmedia, Commspoint, etc)
  • Aid Associate in interpreting data & conveying meaningful takeaways to internal and external teams within strategy sessions and other meetings
  • Develop insightful POVs based on client requests
  • Review Pre-Planning packet that Associate develops prior to client delivery

Integrated Plan Development

  • Support Manager in translating strategic campaign goals established by leadership into sound & research driven tactical recommendations that encompass all media
  • Participate in strategy development determining audience profile and target demographics based on client brief, directors' strategic outlines and research (inclusive of Momentum studies) as part of Rapid Growth / Purchase Journey Planning approach
  • Participate in meetings with A&I, translating findings into meaningful insights used to build plans
  • Develop Campaign Arc to holistically summarize media plan audiences, flighting and beats across all mediums (broadcast, digital & audio) and ensure media components stay within those boundaries as the plan evolves
  • Create Campaign parameters document for client issuance
  • Demonstrate critical thinking and problem-solving skills, proposing innovative ways to use media to drive awareness and intent across all mediums
  • Partner closely with digital team to ensure strategic alignment of plan objectives and accurate reflection of those strategies on integrated calendar and within all areas of integrated media plan
  • Participate in brainstorm meetings to come up with ideas, cross platform as well as by discipline
  • Review prototypes' media strategy and spending data to help inform appropriate media mixes
  • Collaborate with national and local investment teams gathering costs & ratings to plan out media across all broadcast channels, recommending best use of inventory (Upfront, Scatter, ADUs etc.)
  • Keep abreast of changes in the broadcast landscape in order to recommend best media opportunities available for each flight / film
  • Track upfront documents to ensure plans account for all pre-ordered media
  • Determine optimal media mix across Prime, Fringe, Syndication, Cable, Sports, Hispanic (National & Local), Local TV, Audio (National & Local)
    • Evaluate media landscape unique to each title including consumption habits, target demographics, unit length mixes, competitive, national vs local box office potential, tracking needs, weight distribution, national vs local, etc.
    • Evaluate combined reach, frequency, efficiency & impact across all broadcast properties
    • Evaluate breakevens to support national vs local recommendations as needed

Execution

  • Steward plan throughout campaign and oversee actualization process
  • Review buy specs to ensure alignment with plan strategy across all mediums (Cable, Sports, Hispanic, Local TV & Audio)
  • Actualize plan with completed buys ensuring accuracy and partnering with Associate and Manager to make recommendations for adjustments as needed prior to client delivery
  • Report delivery across multiple demos as requested by client using factors and conversions
  • Partner with Associate and local buying team to recommend local markets across campaign flight
  • Oversee accuracy & issuance of spend to dates to client's finance group across campaign flight
  • Serve as primary point person while partnering with Managers and Associates to lead tracking drills and development of holdover recommendations
  • Maintain updated documents for regular issuances to client throughout flight including media plan, calendar, % audience targeting, % weight run & ad hoc research or plan delivery requests
  • Retain ownership of budget at all times, updating change sheet in real time as a priority, reflecting adjustments promptly to ensure always accurate spending tracking
  • Maintain strong, collaborative, productive working relationships across investment, digital, non-broadcast and client teams, as well as reps to create seamless communication and ensure media strategies are delivered
  • Manage budgets across all WM as well as Non-WM partners covering OOH, Print, Newspaper, Canada, Puerto Rico, Digital & investment teams to maintain holistic view of campaign spending
  • Keep track of flow of media activity proactively at all times, updating Manager as needed
  • Stay abreast of changes affecting plan in flight (pre-emptions, publicity/talent appearances, ratings performance, finale and premiere announcements, sell out levels, scatter premiums etc.) and partner with Manager and investment teams on best way to address and position to client
  • Demonstrate ownership & knowledge of all aspects of media plans as well as the ability to defend rationale for all placements
  • Proactively anticipate and prep for client needs prior to requests coming down in order to meet tight deadlines
  • Review Associate's work for accuracy prior to client delivery

 

Cross-media training

  • Attend publisher meetings across digital and offline partners
  • Work with Digital Sr. Associate on strategy sessions across digital and offline tools
  • Find opportunities to cross-train and collaborate with Digital Sr. Associate


Miscellaneous

  • Participate in upfront planning process as needed
  • Mentor, train and support Associates on an on-going basis


ABOUT WAVEMAKER:

Hi Future Makers: We are Wavemaker - a media, content and technology agency born from the merger of two leading WPP agencies – MEC and Maxus. Wavemaker was built to address the challenges to growth that CMOs face today, by integrating a full suite of growth-enabling capabilities across media, content and technology. We are Future Makers, driven by a deep audience and purchase journey understanding, with unrivalled scale and access through GroupM, delivered through next generation talent and connectivity.  

 

Our people are encouraged to become the best versions of themselves, and share the values and behaviors of what we refer to as PACED 

 

Passionate – we attack every challenge with the energy you'd expect of a brand-new network  

Agile – we move with speed and purpose, and know how to pivot, fast  

Collaborative – we're all about 'we' not 'I'. We partner better than anybody  

Entrepreneurial – we act like business owners and create ideas that make the future, every day  

Diverse – we work in an inclusive environment and celebrate our differences  

"Come join us today to make for a better tomorrow." 

 
GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.



Read Full Job Description

Location

Playa Vista is conveniently located between Marina Del Rey and Culver City. Lush greenery, hammocks and a range of food trucks for lunch or a snack.

An Insider's view of MediaCom

What's something quirky about your company?

Spontaneous stretch sessions in the middle of the day, basketball challenges when an afternoon break is needed, and the cutest office dogs that you’ve ever seen. One employee even set up a game of chess at her desk for people to pass by and make a move! We all look forward to coming to work - the little personal touches make a big difference.

Willie

Human Resources Business Partner

What does your typical day look like?

My role straddles both strategic and tactical planning as well as the management of partner and client relationships. My day consists of project management with my team to ensure we are meeting client deadlines - campaign planning and implementation, tactical recommendations, reporting, pacing and billing... with some breaks for yoga in between!

Theresa

Senior Associate, Digital Investment

What does career growth look like on your team?

We define what career growth means for each team member. At the beginning, growth comes in developing knowledge base and technical skills. The more senior you get, the emphasis is on new responsibilities and developing leadership skills. Collectively, we map out a growth plan tailored to their professional goals.

Seow Leng

Managing Partner

What is your vision for the company?

The vision for MediaCom LA is to be a ‘compass’ for our global network. We are applying some of the thinking and skills of the tech industry to our agency business, hoping to fundamentally advance the agency model by developing operational advantages that MediaCom will replicate globally.

Mark

Managing Director

What are MediaCom Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Child Care Benefits
MediaCom provides Backup child care assistance.
Generous Parental Leave
Flexible Work Schedule
MediaCom provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Employees receive 10 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Pet Friendly
MediaCom LA's pet policy is dog friendly daily.
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
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