Growth Strategy Manager, User Growth

| Greater LA Area
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Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. - Responsible for developing growth strategy and media KPIs around user retention, target audience, and channel mix - Execute quantitative analyses of data that translates into actionable insights for growth team as a whole - Manage segments of larger corporate initiatives both on an on-going and ad-hoc basis while collaborating with XFN teams and stakeholders - Analyze and deliver key insights on competitive landscape of mobile industry - Develop and own dashboards to monitor overall marketing channel performance - Explore channels for new growth marketing opportunities, including both performance channels and other possibilities - Formulate new business models and make strategic recommendations on how to best optimize existing opportunities - Work in conjunction with the in-house production team to drive creative development and execution - Advise on best retargeting and reengagement strategy focused on churned users - Closely collaborate with cross-functional and international teams across Content & Programming, Product & Engineering, Brand, and Data Analytics to develop new growth opportunities - Improve product ranking on the Google Play and iOS App Store

Qualifications

- 5+ years of strategic planning, management consulting, or investment banking experience - Experience performing research and in-depth data analysis to develop business strategy - BA/BS degree - Experience in building the go-to-market strategy for a fast growing mobile application or product - Experience in building marketing campaigns for user acquisition and brand awareness objectives - Ability to multi-task, manage multiple projects simultaneously, and promptly change priorities based on business needs - Strong understanding of international market trends - Passionate about social media and short video products - Work experience and strong communication skills in a cross-cultural and cross-functional environment - Experience working with international partners in different time zones

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An Insider's view of TikTok

What’s the vibe like in the office?

In Los Angeles, our office building is always buzzing with activity and conversation. The office has a large communal space for meals and all team meetings. It is designed to inspire creativity and you can see this reflected throughout the building's design.

Lindsey

Employer Branding

How do you collaborate with other teams in the company?

I lead our college marketing efforts from our college ambassadors to campus events and partnerships. Just like other departments, I have the honor of collaborating with many teams across TikTok. I work with teams across the company to host events, run in-app campaigns, to promote through social media, and more. Teamwork makes the dream work!

Kayla

Brand Marketing Manager

How has your career grown since starting at the company?

My first role was in Business Development, where I helped media publishers get ramped up and familiar with TikTok. Since then I've been able to support our rebranding efforts, build processes to improve communication between our global teams and launch features used by millions of users.

Michael

Operations

What are TikTok Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
More on our global initiative, TikTok for Good, here: https://www.tiktok.com/forgood
Eat lunch together
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Free Daily Meals
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Online course subscriptions available
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