Growth Strategy Manager, User Growth at TikTok

| Greater LA Area
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Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. - Responsible for developing growth strategy and media KPIs around user retention, target audience, and channel mix - Execute quantitative analyses of data that translates into actionable insights for growth team as a whole - Manage segments of larger corporate initiatives both on an on-going and ad-hoc basis while collaborating with XFN teams and stakeholders - Analyze and deliver key insights on competitive landscape of mobile industry - Develop and own dashboards to monitor overall marketing channel performance - Explore channels for new growth marketing opportunities, including both performance channels and other possibilities - Formulate new business models and make strategic recommendations on how to best optimize existing opportunities - Work in conjunction with the in-house production team to drive creative development and execution - Advise on best retargeting and reengagement strategy focused on churned users - Closely collaborate with cross-functional and international teams across Content & Programming, Product & Engineering, Brand, and Data Analytics to develop new growth opportunities - Improve product ranking on the Google Play and iOS App Store

Qualifications

- 5+ years of strategic planning, management consulting, or investment banking experience - Experience performing research and in-depth data analysis to develop business strategy - BA/BS degree - Experience in building the go-to-market strategy for a fast growing mobile application or product - Experience in building marketing campaigns for user acquisition and brand awareness objectives - Ability to multi-task, manage multiple projects simultaneously, and promptly change priorities based on business needs - Strong understanding of international market trends - Passionate about social media and short video products - Work experience and strong communication skills in a cross-cultural and cross-functional environment - Experience working with international partners in different time zones

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