VP of Product

| Greater LA Area
Core Digital Media is a leading digital marketer and provider of online solutions that enable people to save money across a variety of personal finance products. Our websites, including LowerMyBills.com and WalletJoy.com, are fueled by an industry leading marketing platform and power the connection of millions of people every year with a wide range of financial institutions who are able to help improve those people’s lives.
We operate in a fast paced, dynamic environment where everyone on the team “comes to win”. Our work environment is highly entrepreneurial and our success comes from our team members who voice their opinions and ideas to build great products that facilitate growth to our bottom line. Core Digital Media rewards hard work, promotes from within, supports career development and fosters a fun and friendly work environment.
Summary of Role:
You will help pioneer the expansion of the company’s innovative next generation consumer platform – one that will become the leading online destination for people wanting a comprehensive suite of financial content and tools. The role will include being responsible for developing the consumer focused roadmap, positioning both the product management and technology resources to conceive, develop, and ensure successful deployment of that roadmap, collaborating with the data science and analytics teams to discover actionable consumer insights, and partnering with marketing to implement innovative strategies to drive exponential growth in consumer awareness and engagement.
Reporting directly to the CEO, you will use your leadership ability, critical thinking, creative problem-solving skills, and your drive to accomplish growth. You will have a significant impact on Core Digital Media’s financial performance and team. You will work cross-functionally with senior leaders, engineers, designers, data scientists, marketers, and business strategists to discover, define, and build new consumer-centric solutions in the personal finance space. 


  • Design the product roadmap and drive execution of features, processes and initiatives to improve user engagement and experience.
  • Drive results and be accountable for P&L outcomes.
  • Manage and lead a team of Product Managers professionals.
  • Provide leadership to cross-functional teams and direction to the enterprise in long-range strategy planning to address complex business issues.
  • Communicate product strategy and status to all relevant participants and stakeholders.
  • Become an expert in how people can improve their lives by saving money across a wide variety of personal finance products.
  • Develop the long-range monetization strategy and goals, and track the KPIs that will enable achievement of those targets.
  • Collaborate with marketing on the development of new and innovative campaign strategies that will increase user awareness and engagement.


  • 10+ years of experience in product management
  • Drive the product vision, product roadmap and execution excellence in product development on web platform
  • Proven leadership experience while scaling/growing company and product line
  • Define, prioritize and achieve key targets in user experience, engagement and monetization
  • Proven track record of building and leading product management teams
  • Experience across disciplines of co-op/channel marketing, various digital marketing channels (search, display, social, mobile, video, other), and digital content
  • Strong ability to work directly with clients and prospects to identify new product opportunities and inform product strategy
  • Experience in and desire to get your hands dirty in a highly dynamic, fast-pace business
  • Exposure to web performance solutions and enterprise cloud solutions is a plus. 
  • Strong competitive and market analysis skills
  • Bachelor's or Master’s degree in a related field
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • NodeLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • HibernateFrameworks
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • TeradataDatabases
    • KafkaDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • R StudioAnalytics
    • MicrostrategyAnalytics
    • PythonAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • After EffectsDesign
    • DreamweaverDesign
    • PremiereDesign
    • Adobe AnimateDesign
    • Adobe XDDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • Microsoft DynamicsCRM


We are located in West Los Angeles in the heart of Silicon Beach.

An Insider's view of Core Digital Media

What’s the vibe like in the office?

CDM is unique in that it exists in a competitive, fast-paced, ever-changing industry and still maintains its collaborative, nurturing community spirit. People are encouraged to think creatively and take risks; the result is a group of people invested in and energized by the work they do.

Chelsea Fusco

Social Marketing Manager

What makes someone successful on your team?

The most successful people are flexible and open to new ideas. Our industry, and even our individual roles, are constantly changing, so an ability to adapt and pick up on new clients, new processes, and new company goals is essential. Successful teammates are constantly pushing themselves to do better and think of innovative ideas.

Tamara Newman

Campaign Manager

What projects are you most excited about?

We are excited to be moving towards a micro services architecture which will allow us to create modular applications which are easier to build, maintain and deploy. We are re-architecting our front end to utilize newer UI frameworks. We are working on encrypting sensitive consumer data. We are also working on making our applications cloud ready.

Deepak Vashishtha

Sr. Director of Software Engineering

What are Core Digital Media Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
We match 100% up to 4% of the employee's contribution
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
We offer 10 paid holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Some Meals Provided
We bring in breakfast every Friday morning
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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