About Viant:

For over 21 years, Viant® has been a leader in digital advertising, transforming the way marketers connect their brands with consumers. Our industry-leading software, Adelphic®, is used every day by the world’s premier brands and agencies to plan, execute and measure the success of their programmatic advertising campaigns. With a culture built on our key company values of Live, Lead, Create, and Figure it Out, we’re serious about investing in our employees and are dedicated to creating an inclusive and collaborative environment. At Viant, you’ll have the chance to make a big impact at an exciting time in our company’s history – we’re growing fast on the heels of our recent IPO. If you’re a strategic thinker and creative problem solver who thrives in a fast-paced industry, you’ll excel at Viant! 

About our Technology:

Viant’s self-service Demand Side Platform (DSP), Adelphic®, is an enterprise software platform enabling media buying agencies and marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio, and digital out-of-home channels. Viant’s Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices and are combined with access to more than 280,000 audience attributes from more than 70 people-based data partners. Viant’s Data Lake delivers unparalleled depth and flexibility to data scientists, and data analysts to explore all data at the most granular level. Viant envisions a future of Autonomous Advertising where the powerful Adelphic software streamlines trading. 

The Role:

We are looking for a VP of Product Management to envision, define, own, lead, and manage key product initiatives to grow Adelphic DSP’s portfolio of capabilities, including, A) autonomous advertising through machine learning, optimization, and recommendations, and B) innovative data-, graph-, and analytics-focused solutions to agency and marketer needs, iterating from ideation/inception to client interactions/user research, writing requirements, design, review, QA, release, and adoption towards product-market fit.

The successful candidate will be a hands-on leader with experience in advertising and/or data products and will have experience leading and mentoring a small team of product managers. This role will define and drive the execution of the product roadmap, developing new ideas based on industry experience and contact with customers, prospects, and partners.

What You Will Be Doing:

• Taking an ‘outside-in’ approach, understand the unmet needs and problem space of agencies and marketers, generate previously unimagined possibilities, and drive the adoption of new products streamlining media buying.
• In collaboration with the data science team, push Adelphic’s self-serve media buying platform towards the goal of autonomous advertising.
• With the availability of technical identifiers a moving target, build on Adelphic’s Household ID capability, while integrating with ID alternatives whether from browser/operating system providers, 3rd parties, or industry initiatives.
• Liaising with sales, sales engineering, technical account management, solutions, and product marketing, to innovate market-differentiated solutions for Adelphic’s Data Lake offering, phase them out, and own the roadmap of making Data Lake a core Adelphic strength and a solid revenue source.
• Manage dependencies with other aspects of the Viant/Adelphic technical environment; and, working cross-functionally, track development against the expected deliverables, and continually ship client-valuable functionality to a successful outcome.
• Perform competitive research understanding offerings within the DSP and adjacent markets.
• Generate strategic and innovative new product ideas and drive implementation.
• Effectively drive, measure, and communicate relevant KPIs to key stakeholders in a timely fashion
• Lead customer requirement sessions to gather product feedback.
• Build, mentor, and grow a team of product managers, while also expanding existing product workstreams.

Your Background:

• Product management experience and fluency in writing product requirements and design documents, and working with engineering, design, analytics, and data science teams.
• Past success managing complex internet software development cycles, and API/spec integrations, within medium to large organizations, with the ability to decide when to build, and when to partner.
• Expertise in digital formats, and channels, from display to video, audio, search, social, etc. regardless of device, including addressable TV.
• Deep understanding of digital media’s functional landscape from planning, to buying, to measurement. Solid grasp of the ecosystem value chain from marketers to ad tech intermediaries in media, data, identity, measurement, cloud, and technology providers, all the way to publishers.
• Experience developing Internet products and technologies.
• 3+ years of people management experience.
• Technical and able to garner respect from engineers.
• Ability to simplify and communicate technical concepts to a non-technical audience.
• BA/BS required.

Your Skills and Capabilities:

• Visionary, with innate ability to generate ideas, connect dots, synthesize new concepts and capabilities, and challenge the status quo.
• Natural leadership skills, persuasion, and the ability to influence others towards the desired direction through negotiation skills and storytelling.
• Competence in planning, organizing, prioritization, road-mapping, analytical and critical thinking, data-driven decision making, detail-orientation, creative problem solving, and written communication skills.
• Empathy, emotional maturity, teamwork, and can-do attitude.
• Willing to roll up your sleeves and help the team get work done as we are a relatively small and nimble organization.

Compensation:

• We offer a competitive total compensation package including long-term and annual incentives tied to achieving overall company performance and revenue growth targets.

Location:

• This role is offered in office, remote, and hybrid.

Diversity, Equity, and Inclusion:

• Viant is committed to building a diverse, equitable, and inclusive workforce. Viant is an equal opportunity employer; we welcome and consider qualified applicants regardless of gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. Members of communities historically underrepresented in tech are encouraged to apply.

Viant is proud to be an equal opportunity employer. To provide equal employment and advancement opportunities to all individuals, employment decisions at Viant are based on merit, qualifications, and abilities. We do not discriminate in employment opportunities or practices on the basis of race; color; religion (includes religious beliefs, observance or practice, religious dress or grooming practices); creed; sex; sexual orientation; gender; gender identity or expression; transgender status; pregnancy, childbirth or related condition (including breastfeeding); marital status; national origin; citizenship; military status, veteran status; ancestry, age; physical or mental disability; medical condition (includes cancer or a record or history of cancer), genetic characteristics; or any other characteristic protected by applicable federal, state, or local laws, and Viant prohibits harassment based on any such protected basis or characteristics.