Sr. Product Manager
- About the Company: Active Measure is an insights platform empowering companies to collect quality data from their customers for better decision making. We utilize cutting-edge technology, out-of-the-box marketing, and innovative strategies to collect insights which help shape the products and services of tomorrow. We are adamant about career development and nurturing a culture where our people experience rewarding personal and professional relationships. This is a great opportunity to join a fun, exciting and highly motivated team
Requirements
- 4+ years experience with self-managed buys through digital platforms (SEM, DSP, Social).
- Experience buying programmatically through a DSP, experience using AdWords Editor/Bing Ads Editor/Facebook Ads Manager
- Experience working with analytics reporting (Google Analytics)
- Have Managed creative assets through an ad server such as Double Click Campaign Manager (DCO experience a plus)
- Have managed direct digital buys through AdWords, Bing Ads, Facebook Ads Manager, and DSP
Responsibilities
- Manage budgets and optimize while driving towards our specific KPIs on different platforms
- Collaborate with Account Management & Planning teams to review campaign performance and identify new digital media opportunities
- Coordinate with digital production team to set up, and test, conversion tracking and troubleshoot if necessary
- Provide ongoing & adhoc reporting, analysis and optimization for all digital media campaigns
- Work with 3rd party vendors for specific digital campaign
- Trafficking ads on an ongoing basis between SEM, Display, and Social campaigns
Benefits and Perks
- Health, Dental & Vision Insurance
- Catered lunches, Espressos and Snacks
- Flexible hours
- Company outings
- Overall engaging and fun atmosphere