Product Manager, Advertising Solutions
At Edmunds we’re driven to make car buying easier. Ever since we began publishing printed car guides in the 60’s, the company has been in the business of trust, innovating ways to empower and support car shoppers. When Edmunds launched the car industry’s first Internet site in 1994, we established a leadership position online and have never looked back. Now, as one of the most trusted review sites on the Internet, millions of visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next car. For consumers, we bring peace of mind. For dealers, we make tools to help them solve their problems and sell more cars. How do we do it, you ask? The key ingredients are our enthusiastic employees, progressive company culture and cutting-edge technology. Want to join the team? Read on to find out how!
What You’re Applying For:
Edmunds is looking for an enterprising Product Manager to help accelerate the growth of our dealer digital advertising products. Working closely with Sales and Marketing, this position will play a leading role in shaping the narrative for prospective clients looking to maximize ROI while identifying and executing opportunities to showcase and generate incremental value for existing customers. This is a unique opportunity for a versatile and data-driven product manager to collaborate across multiple disciplines and deliver impactful, high-visibility business results.
What You’ll Do:
- Lead feature development projects on tight timelines, providing product requirements and informing decisions around prioritization, planning, and resource allocation
- Collaborate with Sales and Marketing teams to drive product demand through case studies, testimonials, promotions, dealer outreach, and other marketing channels
- Develop the next generation of ads reporting portal to help dealers understand more fully the value of our ad solutions and improve customer satisfaction and retention
- Overcome challenges and enhance conversion tracking and post-click attribution on hundreds of dealer websites to close the loop on feedback and optimization
- Define novel KPIs and create analyses, including A/B and multivariate testing, that inform the success of potential product changes
- Provide QA and troubleshooting to ensure business requirements are met to deliver exceptional ad experiences for customers
- Act as a champion and product expert of ad solutions powered by Edmunds audience data, evangelizing product vision to both internal and external stakeholders
Challenges:
- Fast-paced environment that requires a candidate who can adapt to different challenges and balance different perspectives
- Ideal candidate has the ability to find innovative and resourceful ways of overcoming barriers and external factors to accomplish business goals
- Complicated and data-driven digital advertising landscape necessitates a candidate with an analytical mindset and technical competence
What You Need:
- 2+ years of product management experience required; auto or ad-tech preferred
- Internet technology background required; mobile or video a plus
- Demonstrated experience in launching product features from ideation to production
- Analytical skills with proficiency for quantitative analysis required; SQL skills required
- Knowledge of attribution and tracking required; Google Analytics experience preferred
- Proven ability to deliver results working with Sales and Marketing teams
- Strong communication skills required, both written and verbal
- Prior experience in product marketing highly preferred
- Experience with ad technology and ad-serving solutions preferred
- Previous experience working in an Agile Scrum environment preferred; JIRA a plus
- MBA a plus
Working @ Edmunds.com:
Employees think it’s a pretty great place to work and some pretty impressive publications think it is too: we have been recognized as one of the best places to work by the Fortune Magazine and Great Places to Work, LA Business Journal (for the last 6 years!), Computerworld, and Built in LA. We've also been identified as one of the best workplaces specifically in Technology and also for Diversity and Asian Americans. In fact, our CEO, Avi Steinlauf, was rated as one of Glassdoor's Highest Rated CEOs! If you’re interested in learning more and joining our mission, we’d love to hear from you!
Edmunds will consider for employment qualified candidates with criminal histories in a manner consistent with the requirements of all applicable laws.
*LI-POST