Growth Manager (Levity)
About Ruggable:
Ruggable is a Los Angeles-based, venture-backed, rapidly growing e-commerce startup that is disrupting the $7B rug industry and revolutionizing the market for residential rugs. Our patented 2-Piece Rug System allows you to remove the top layer of your rug and wash it in your home washing machine, offering an affordable, stylish and convenient solution for young families, pet owners, and busy individuals. We're a small, entrepreneurial team with big ambitions. We have a strong brand, established traction, and amazing advisors fueling our steady growth. This is an opportunity to get in at the ground floor and solve for complex challenges, while charting your own career.
About Levity:
Levity (levityhome.com) is a fast-growing Los Angeles-based e-commerce company currently disrupting the furniture market. Our patent-pending Chair Systems have removable upholstery that can be washed in a home washing machine and easily interchanged for new styles, offering a stylish and convenient solution for families, pet owners, and active individuals. We are a small, entrepreneurial team with big ambitions. We operate independently, but are backed by Ruggable® (ruggable.com). This is an amazing opportunity to help build an innovative e-commerce company from the ground floor.
Job Summary:
The Growth Manager will manage, optimize, and scale Levity’s customer acquisition channels. The ideal candidate will be data-driven and highly analytical, with a deep understanding of performance marketing. They will be responsible for analyzing marketing data, optimizing campaign performance, and allocating budgets. This individual will be responsible for staying on top of industry trends and making data-informed decisions to deliver against sharp KPIs. The ideal candidate thrives in a fast-paced environment and startup culture, and is excited to set and meet aggressive goals. Directly reporting to the Director of Marketing, this is a unique opportunity to grow with a new brand and take on a large amount of responsibility from day one.
What You’ll Do:
Acquisition Strategy:
- Guide our acquisition strategy across all paid channels
- Research and evaluate new growth channels
- Compile best practices to improve overall acquisition strategy
Paid Media Campaign Management:
- Define weekly campaign priorities and structures to most efficiently acquire customers and achieve CPA and growth targets
- Determine weekly marketing budgets and allocate across campaigns, with a focus on Facebook, Google, and Pinterest to start
- Coordinate with design team to generate new creative assets
Campaign Optimization:
- Analyze performance data to identify optimization opportunities and reduce cost per acquisition
- Build and maintain dashboards to measure campaign performance and identify improvements
- Set-up and run A/B tests to optimize campaign structure, creative, copy, and budget allocation
What You’ll Need to Have:
- 2-4 years of experience managing paid media, especially on Facebook, Google, and Pinterest
- Data-driven and highly analytical
- Ability to manage multiple moving pieces
- Strong time management and prioritization skills
- Adaptable to new social platforms and advertising technologies
- Thoughtful and self-reflective, willingness to learn
- Team-player, hard-working, organized, and goal-oriented
- Excitement for startups and building from the ground up
At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.
If you are based in California, we encourage you to read this important information for California residents linked here.
To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.