Growth Manager
Summary
Grindr is seeking an experienced and entrepreneurial Growth Manager to conceive and implement growth strategy of our free and subscription-based mobile application products across various verticals and geographic regions. Reporting to the Director of Growth, you will focus on user needs by utilizing consumer insights, data analytics, and grassroots efforts.
You’ll have the desires to help drive the P&L of 60% of our business, increasing in acquisition, retention, conversion, win backs and monetization across markets for both our Android and iOS platforms. You will suggest new features and products to launch based on market data and feedback.
Responsibilities
- Support Grindr’s growth and identify business growth opportunities based on market evaluation and user research
- Strategically create, manage, and drive localized marketing campaigns to promote the app and new features
- Work with our in-house marketing team and agencies to develop the strategy and implementation of Grindr’s grassroots efforts, data collection, and community engagement calendar (Street & Promotions Team)
- Provide regular feedback to the product, engineering, marketing, customer support, and Grindr For Equality teams based on local insights.
- Build partnerships with relevant local companies (Mobile Companies, Hotels, Restaurants, Bars, etc.)
Skills and Qualifications
- You have a B.A. or B.S. An MBA is strongly preferred
- 2 + years experience in Marketing, Growth, or BD experience in areas including monetization of mobile/tech products, email, CRM, directly managing retention and subscription of mobile apps, eCommerce, or dating sites
- Entrepreneurial spirit and eager to set up new teams and grow the business
- Highly strategic and able to balance long-term strategy with short-term results
- Analytical and wired to consume large amounts of data and insights
- Strong track record of setting and achieving metrics-driven goals
- Experience with executive presentations and communications
- Experience with global markets, products, and users preferred
Why Work at Grindr?
Since 2009, Grindr has built the world’s largest social network for gay, bi, trans, and queer people. Now more than just an app, we’re a family of lifestyle brands with the shared mission to connect LGBTQ people with the world around them:
- Grindr – The location-based social app that started it all. Over 3 million people use Grindr daily, from every country on the planet.
- INTO – A video content platform dedicated to queer perspectives: news, culture, social, commentary, and more.
- Grindr for Equality (G4E) – Our social mission to promote justice, health, and safety for LGBTQ individuals around the globe.
- Gaymoji – A one-of-a-kind collection of over 500+ stickers available on iOS, Android, and in the Grindr app.
- BLOOP - (In App) Each week we serve up freshly-juiced content highlighting user experiences, dating advice, grooming tips, queer pop culture & more.
Behind the brands, Grindr is an inclusive and passionate family of thinkers, innovators, leaders, and most importantly, doers. We’re fueled by endless curiosity, constant collaboration, and a knack for crossing every finish line – all within an agile growth environment. We also enjoy tons of perks, great social events, and stunning views from our HQ in West Hollywood.
Benefits & Perks
- 100% covered medical, dental and vision insurance
- Generous Parental Leave
- Flexible Time Off Policy
- Competitive Salaries
- 401(k)- Matching
- Catered daily lunch
- Stocked kitchen
- Free on-site parking
- Casual dress environment
Grindr is an equal opportunity employer
*Recruiting firms that submit resumes to Grindr without first entering into a written contract will not be entitled to any compensation on candidates referred by that firm.