About the Director of Web at Headspace:
At Headspace, the Web team is responsible for bringing Meditation and Mindfulness to life on Headspace.com through compelling editorialized content and data-driven SEO strategies. The Director of Web is responsible for setting the vision and operationalizing development of Headspace.com; including leading editorial content strategy for Headspace.com.
A successful candidate must have a passion for our mission, product, and technology, with a strategic mind, and recent experience leading Web and/or SEO team(s), preferably at a mobile-app or subscription based company. They will have had a proven track record of cultivating and scaling teams and partnering with product, data science, and content teams on developing and implementing an editorial driven site. They will bring fresh ideas, a strong point of view, and an entrepreneurial spirit.
How your skills and passion will come to life at Headspace:
- Lead web development process for Headspace.com
- Direct the editorial content strategy and manage the editorial calendar for owned marketing touch points (Web, CRM, some paid ads)
- Develop long- and short-term strategy and pipeline for website
- Determine channel-wide KPIs and performance goals
- Lead web redesign project with external agencies and build a team to ensure in-house support
- Set standards for design and content on Headspace.com in in partnership with Creative and Content teams
- Develop web page infrastructure, utilizing applications or tools to ensure technical performance
- Perform nav analysis and browser compatibility assessments, along with optimization recommendation
- Provide quality control and guidelines for any third-party or partner content
- Consult with and assist other business units in designing, developing, maintaining, and optimizing sites
- Document web dev processes and best practices for the org
- Ensure compliance with legal requirements (GDPR, CCPA, HIPAA) and company policies on web site usage, security, and standards
- Ensure all content is up-to-date and on-brand
- In conjunction with the Marketing team, develop go-to-market channel plans to support key business priorities and major campaigns
What you’ve accomplished:
- 8+ years of working on a Web and/or SEO team at a mobile-app and/or subscription based company
- 3-5 years experience in a management capacity
- Strong project management, problem-solving, and analytical thinking skills
- Advanced knowledge of both technical and content SEO required
- Experience managing web agencies and in-house teams (front end, design, copy, etc)
- Experience developing owned and omni-channel content strategies
- Deeply analytical and data driven; proficiency with CPA, LTV, A/B testing, promotional strategy, attribution models, and cohort analysis
- Excellent communication skills – both verbal and written to clearly convey market dynamics, strategies, tactics, rationale and results, to peers, agency and executive stakeholders
- Enjoy and thrive in a dynamic, fast-paced environment
- A demonstrated track record of building consensus and delivering results
- Self-starter who thrives in a fast-paced, agile culture—someone who embraces and leads through change and ambiguity
- Excellent relationship building skills and knows how to influence working teams and agencies
- Flexible and versatile in nature, able to overcome challenges while maintaining a positive attitude
How we feel about Diversity & Inclusion:
Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.
How to get started:
If you’re excited by the idea of seeing yourself in this role at Headspace, please apply with your CV and a cover letter that best expresses your interest and unique qualifications.