Creative Strategist

| Greater LA Area
Core Digital Media is a leading online marketer and online consumer acquisition platform. Our websites LowerMyBills.com and ClassesUSA.com are fueled by an industry leading marketing platform which operates across a variety of financial and education markets working with more than 1000 unique partners. We operate in a fast paced, dynamic environment where everyone on the team “comes to win”. Our work environment is highly entrepreneurial and our success comes from our employees who voice their opinions and ideas to facilitate growth to our bottom line. Core Digital Media rewards hard work, promotes from within, supports career development and fosters a fun and friendly work environment.
The Creative Strategist is responsible for continuously improving conversion rates across our web properties. The ideal candidate will use data analysis to identify and quantify opportunities, develop testing hypotheses that address them, and work with UX designers, developers, and product managers to define, prioritize, schedule, build, and administer tests. The candidate will be responsible for reporting and communication of results to the organization on all levels. Qualified candidates will have experience leading A/B testing & conversion rate optimization programs, a solid understanding and history of implementing the scientific method for web optimization, and expertise in factors affecting conversion rates. 

Responsibilities:

  • Drive the strategy and execution for testing to improve conversion rate and maximize revenue
  • Quantify revenue potential and likelihood of success for all tests and prioritize accordingly
  • Write test briefs with clear, testable hypotheses and rationale; help others so the same
  • Determine optimal balance between minimum detectable effect, sample size, and number of tests
  • Work closely with UX designers create and administer tests
  • Monitor test results daily and enforce loss mitigation rules
  • Understand test variables and their impact on results
  • Ensure all test results and recaps are completed and shared in a timely manner, and communicate results effectively by telling the story behind the data

Requirements:

  • Bachelor's degree required along with practical, applied business experience in testing and data analysis. MBA or MS in a quantitative field like Economics, Statistics, etc. a plus.
  • At least 2 years of experience driving strategy and execution for the conversion flow and landing page optimization for a high trafficked website (over million visitors a month) using A/B and Multivariate testing.
  • Skilled in using web analytics tools (Adobe Analytics, Google Analytics etc.) and/or optimization tools (Adobe Target, Optimizely etc.)
  • Comfortable understanding HTML and JavaScript code and experience working with front-end web developers on website optimization projects (single page application like angular or backbone experience a big plus).
  • Proven ability to effectively prioritize and manage the needs of multiple stakeholders
  • Ability to communicate technical or detailed information effectively to nontechnical audiences
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • NodeLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • HibernateFrameworks
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • TeradataDatabases
    • KafkaDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • R StudioAnalytics
    • MicrostrategyAnalytics
    • PythonAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • After EffectsDesign
    • DreamweaverDesign
    • PremiereDesign
    • Adobe AnimateDesign
    • Adobe XDDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • Microsoft DynamicsCRM

Location

We are located in West Los Angeles in the heart of Silicon Beach.
Playa Vista, CA 90094

An Insider's view of Core Digital Media

What’s the vibe like in the office?

CDM is unique in that it exists in a competitive, fast-paced, ever-changing industry and still maintains its collaborative, nurturing community spirit. People are encouraged to think creatively and take risks; the result is a group of people invested in and energized by the work they do.

Chelsea Fusco

Social Marketing Manager

What makes someone successful on your team?

The most successful people are flexible and open to new ideas. Our industry, and even our individual roles, are constantly changing, so an ability to adapt and pick up on new clients, new processes, and new company goals is essential. Successful teammates are constantly pushing themselves to do better and think of innovative ideas.

Tamara Newman

Campaign Manager

What projects are you most excited about?

We are excited to be moving towards a micro services architecture which will allow us to create modular applications which are easier to build, maintain and deploy. We are re-architecting our front end to utilize newer UI frameworks. We are working on encrypting sensitive consumer data. We are also working on making our applications cloud ready.

Deepak Vashishtha

Sr. Director of Software Engineering

What are Core Digital Media Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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