Core Digital Media
Core Digital Media empowers you to make smart financial decisions related to life's biggest moments
Playa Vista, CA
Hybrid

Creative Strategist

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Core Digital Media is a leading online marketer and online consumer acquisition platform. Our websites LowerMyBills.com and ClassesUSA.com are fueled by an industry leading marketing platform which operates across a variety of financial and education markets working with more than 1000 unique partners. We operate in a fast paced, dynamic environment where everyone on the team “comes to win”. Our work environment is highly entrepreneurial and our success comes from our employees who voice their opinions and ideas to facilitate growth to our bottom line. Core Digital Media rewards hard work, promotes from within, supports career development and fosters a fun and friendly work environment.

The Creative Strategist is responsible for continuously improving conversion rates across our web properties. The ideal candidate will use data analysis to identify and quantify opportunities, develop testing hypotheses that address them, and work with UX designers, developers, and product managers to define, prioritize, schedule, build, and administer tests. The candidate will be responsible for reporting and communication of results to the organization on all levels. Qualified candidates will have experience leading A/B testing & conversion rate optimization programs, a solid understanding and history of implementing the scientific method for web optimization, and expertise in factors affecting conversion rates. 

Responsibilities:

  • Drive the strategy and execution for testing to improve conversion rate and maximize revenue
  • Quantify revenue potential and likelihood of success for all tests and prioritize accordingly
  • Write test briefs with clear, testable hypotheses and rationale; help others so the same
  • Determine optimal balance between minimum detectable effect, sample size, and number of tests
  • Work closely with UX designers create and administer tests
  • Monitor test results daily and enforce loss mitigation rules
  • Understand test variables and their impact on results
  • Ensure all test results and recaps are completed and shared in a timely manner, and communicate results effectively by telling the story behind the data

Requirements:

  • Bachelor's degree required along with practical, applied business experience in testing and data analysis. MBA or MS in a quantitative field like Economics, Statistics, etc. a plus.
  • At least 2 years of experience driving strategy and execution for the conversion flow and landing page optimization for a high trafficked website (over million visitors a month) using A/B and Multivariate testing.
  • Skilled in using web analytics tools (Adobe Analytics, Google Analytics etc.) and/or optimization tools (Adobe Target, Optimizely etc.)
  • Comfortable understanding HTML and JavaScript code and experience working with front-end web developers on website optimization projects (single page application like angular or backbone experience a big plus).
  • Proven ability to effectively prioritize and manage the needs of multiple stakeholders
  • Ability to communicate technical or detailed information effectively to nontechnical audiences
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What are Core Digital Media Perks + Benefits

Core Digital Media Benefits Overview

Core Digital Media provides its team members a comprehensive benefits package that includes medical, dental and vision coverage, 401K matching (we match 100% up to 3% of your contribution), Team Member Stock Purchase Plan, annual bonuses, unlimited PTO plan, in-office yoga and HIIT classes, in-office massages, lunch provided twice per week, healthy snack options, beer on tap and much, much more.

Culture
Volunteer in local community
Core Digital Media believes in giving back to the community where we live and work. We participate in a variety of charity efforts such as LA Food Bank, Wounded Warriors Project, Angel Tree Toy Drive
Partners with nonprofits
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Summer hours
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
We match 100% up to 3% of the employee's contribution with a 4 year vesting period
Employee stock purchase plan
Performance bonus
CDM's performance bonuses are paid quarterly or annually depending on the role you are in. We also give quarterly awards to those nominated by leadership as well as their peers
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
We offer 10 paid holidays
Paid sick days
Flexible time off
Office Perks
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
We bring in lunch on Wednesdays and breakfast every Thursday morning
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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