Product Marketing Manager

About Definitive Healthcare :
At Definitive Healthcare (NASDAQ: DH), we're passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people-paving the way for smarter decisions and greater impact.
We're headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We've grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.
We're also a great place to work. In 2024, we brought home a number of awards including Built In's 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.
About the Position:
At Definitive Healthcare, we are redefining how Life Sciences organizations access and activate healthcare commercial intelligence. As a Product Marketing Manager with a dedicated focus on the Life Sciences vertical with a specific focus on our BioPharma segment, you'll be responsible for driving demand and adoption of our solutions by connecting product value to real-world customer needs. This role plays a critical part in shaping how we position, launch, and scale our offerings in a rapidly evolving and highly regulated market.
What You'll Do:
This position is based in Framingham, MA and requires 3 days per week in our office to foster strong collaboration with product, sales, customer success, and leadership teams.
You'll work at the intersection of Product, Sales, Marketing, and Customer Success-crafting go-to-market strategies, delivering impactful messaging, and ensuring our commercial teams are equipped to succeed. If you're passionate about life sciences innovation, data-driven marketing, and making healthcare smarter, this role is for you.

• Market Strategy - Life Sciences Focus:
  Own the go-to-market strategy for BioPharma solutions. Develop deep understanding of the Life Sciences buyer journey, competitive landscape, and emerging market needs to influence product and commercial strategy.

• Positioning & Messaging:
  Create tailored messaging and positioning that resonates with BioPharma stakeholders-from commercial operations to medical affairs and R&D. Translate complex capabilities into clear, differentiated value propositions.

• Product Communications & Feedback Loops:
  Lead product release communications and lifecycle marketing for Life Sciences offerings. Partner with clients and commercial teams to gather insights and refine product-market fit.

• Marketing Enablement:
  Equip sales and marketing teams with effective tools, assets, and training that speak directly to the priorities of BioPharma organizations. Collaborate with Demand Generation and Content teams to ensure cohesive, persona-driven campaigns.

• Go-to-Market Execution:
  Drive cross-functional GTM planning and execution for new Life Sciences product launches, enhancements, and packaging. Ensure alignment across stakeholders to deliver unified, high-impact rollouts.

What you'll need:

• 5+ years of product marketing, product management, or relevant B2B SaaS experience- with strong preference for experience in Life Sciences, BioPharma, or Healthcare Technology .

• Proven success launching and driving adoption of B2B data or analytics products.

• Strong storytelling, positioning, and written communication skills.

• Familiarity with GTM planning, customer segmentation, and sales enablement best practices.

• Experience in or exposure to regulatory and commercial dynamics specific to the BioPharma industry.

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:
"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."
-Business Development Manager
"Great team. Amazing growth. Employees are treated very well."
-Research Analyst
"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."
-Profile Analyst
If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment - we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.
Please note : All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to [email protected] to confirm your status in the application process.