Develop and execute marketing strategies, create diverse content, drive competitive intelligence, and champion video content to enhance product marketing.
Who you are
Do you have a passion for translating complex technical capabilities into compelling stories that resonate with industrial businesses? Are you driven by a deep understanding of customer personas and how to effectively communicate the value of solutions that solve their challenges? Do you thrive in a dynamic environment where you can leverage your knowledge of the industrial automation, manufacturing, or DevOps sectors? Are you excited by the power of video to tell a story and engage an audience?
At Copia Automation, Product Marketing is the crucial link between our innovative Industrial DevOps platform and the manufacturing and distribution businesses that rely on us to optimize their operations. We're seeking a passionate and experienced Product Marketing Manager to join our team and play a key role in driving our continued growth.
As a key member of the marketing team, you will serve as a product evangelist and domain expert for Copia. You'll possess a strong understanding of the competitive landscape within industrial automation and DevOps, and you'll know how to position Copia for success. You'll be deeply familiar with our customers, their buying personas, and the factors that influence their decisions. You'll collaborate closely with industry analysts and cross-functional teams to develop compelling messaging and positioning that resonates with our target audience.
You have excellent communication, interpersonal, and cross-functional collaboration skills, and the ability to clearly convey technical concepts to both technical and non-technical audiences. You are passionate about leveraging video to bring Copia's story to life and engage our audience.
Come join us and help us write the next chapter of our story.
Why industrial automation?
Today, manufacturing is powered by an ecosystem of computerized systems and robotics known as industrial automation. Special-purpose industrial computers called PLCs are used to automate factories, warehouses, and even amusement parks. This ecosystem is programmed with a unique graphical language that doesn’t work with typical developer tools such as GitLab or GitHub. Instead, automation professionals have to use physical storage devices, incompatible tools, and incomplete solutions. When minutes of downtime can represent tens of thousands of dollars, better development tools are urgently needed.
Copia Automation is rebuilding a 50-year old, $170-billion industrial market from the ground up by rethinking the command and control layer, and developer tools that power process automation in almost every industrial vertical. Backed by some of the world’s most respected investors, we’re starting by creating a complete developer toolchain for industrial automation that will change how factories are built.
See more at copia.io.
What you'll do:
- Develop and execute product-level marketing strategies: Define and implement go-to-market strategies for Copia's individual products and product lines
- Create compelling content across channels: Develop and continuously update a library of diverse marketing collateral tailored to each stage of the buyer's journey, to be deployed across a wide range of channels
- Drive competitive intelligence: Develop competitor-focused resources for the sales team by monitoring and analyze the competitive landscape
- Enable sales success: Collaborate closely with the sales team to develop materials and support training programs using data-driven insights
- Gather and analyze customer insights: Use hard data to ensure marketing campaigns and product development are aligned with customer needs, preferences, and pain points
- Conduct win-loss analysis and provide cross-functional feedback: Identify trends, extract actionable insights, and share you findings with the Sales, Product, and Marketing teams
- Champion the use of video in marketing: Develop diverse and engaging video content aligned with Copia's goals and appealing to Copia's target audiences
What you'll need
- 5-10 years of experience in product or industry marketing, preferably in B2B technology, software, or a related field. Experience in the industrial automation, manufacturing, or DevOps industry is a plus
- Strong ability to translate complex technical concepts into compelling marketing content
- Excellent writing, presentation, and communication skills
- Proven understanding of the B2B SaaS sales process and experience working at the intersection of product and marketing
- Ability to craft both value-based and feature-focused messaging for multiple audiences
- Ability to manage expectations, opinions, and feedback from multiple stakeholders and on multiple projects simultaneously
- Demonstrated talent and appreciation for both qualitative and quantitative research, and the ability to create recommendations, strategies, and outputs based on that research
- Bachelor’s degree in business, marketing, or a related discipline, or equivalent relevant work experience
- Proficiency in relevant software and tools, including marketing automation platforms, CRM systems, and content management systems
Location
We are hiring candidates to join us at our headquarters in New York City! You will be expected to come into the office on a hybrid basis. Relocation assistance to New York City may be provided for those moving to join Copia HQ.
Come join us!
Copia is growing extraordinarily fast. Join a best-in-class start-up with huge amounts of upside and impact. Our headquarters is in New York, but our team is remote throughout North America.
At Copia, we don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our customers, and our community. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. If you’re good at what you do, come as you are. The more inclusive we are, the better our work will be. Copia is proud to be an equal opportunity workplace.
Top Skills
Content Management Systems
Crm Systems
Marketing Automation Platforms
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