Principal Strategist, Client Marketing & Industry Strategy

Realtor.com® was built by REALTORS®, for REALTORS® — and that connection to the industry is still at the heart of everything we do. Our mission is to empower real estate professionals — helping agents, brokers, teams, builders, and media partners grow their businesses and strengthen their connection to consumers.

As the Principal Strategist for Client Marketing, you will operate as a senior individual contributor and enterprise influencer — defining how Realtor.com® shows up across the real estate industry. You’ll architect the strategic narrative, positioning, and marketing frameworks that shape our reputation as the most trusted, data-driven, and forward-thinking partner for real estate professionals.

Reporting directly to the Chief Client & Revenue Officer, and working in close partnership with the Chief Consumer & Marketing Officer and VP of Brand and Creative, this role acts as a strategic advisor and unifying force across product, marketing, and revenue teams to ensure Realtor.com®’s professional strategy drives both brand equity and business growth. This role is part of the Client organization, which owns all of Realtor.com®’s B2B products and partnerships for agents, brokers, lenders, and other professionals. 

You will guide the strategic direction of how Realtor.com® engages the professional ecosystem — shaping our presence across national campaigns, our partnership with the National Association of Realtors and MLSs, builder collaborations, and trade media. Every touchpoint you influence will reinforce one enterprise-level narrative that advances Realtor.com®'s leadership in the $2.8 trillion dollar residential real estate market.

This is a senior individual contributor role operating at enterprise altitude — translating strategy into measurable growth, and helping shape how Realtor.com® leads the next era of real estate. It requires the rigor of a strategist, the creativity of a storyteller, and the leadership to turn insight into integrated marketing that drives results.

What You’ll Do

• Shape the Enterprise Client Marketing Strategy: Architect the strategic foundation — audience insights, value propositions, and narrative frameworks — that define how Realtor.com® connects its products and services to the professional marketplace.

• Drive Industry Positioning: Influence how Realtor.com® shows up across the entire professional ecosystem — from national campaigns and MLS collaborations to thought leadership platforms and partner integrations — ensuring unified storytelling and measurable market impact.

• Influence Go-to-Market Strategy: Partner across Product, Revenue, Creative, Channel teams and Sales teams to translate strategic insight into integrated, high-performance go-to-market campaigns that accelerate adoption and retention.

• Align Brand and Business Priorities: Ensure positioning and messaging are embedded upstream in product, sales, and communications planning — connecting marketing strategy directly to growth, adoption, and retention goals.

• Measure and Optimize at Scale: Define success metrics across campaign performance, brand health, and professional engagement; leverage data, AI-driven insights, and post-campaign learnings to continuously refine strategy.

• Bridge Client and Consumer Storytelling: Ensure Realtor.com®’s professional and consumer narratives work in harmony — one brand, two sides of the marketplace.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You’ll Bring

• Bachelor’s Degree or equivalent experience and 15+ years leading complex B2B marketing, brand, investment, or communications strategies at enterprise scale — ideally across technology, media, or real estate platforms.
• Proven record of influencing C-suite decisions and driving alignment across multiple business units without direct authority.
• Proven experience leading integrated marketing or go-to-market campaigns for professional audiences.
• Deep understanding of the agent, broker, and builder ecosystems and the dynamics of two-sided marketplaces.
• Experience serving as a visible industry thought leader — shaping category narratives, guiding external partnerships, and representing the brand in senior forums or public venues.
• Analytical and creative — able to connect data, insight, and ideas into marketing that moves business.

How we Reward you:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location