Paid Media Consultant

Job Title: Paid Media Consultant

Compensation: $80,000 to $100,000

Location: Arizona, California, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, New York, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin

Adswerve is looking for a Paid Media Consultant to join the team.  The role is ideal for someone who is innately curious about data, media, and the "why" and "how" of digital media. The Media Consultant will work directly within our Agency Business portfolio, collaborating with external agency partners to drive media strategy, optimize campaigns, and deliver exceptional business impact. We are seeking a proactive, approachable, and self-starting media enthusiast with paid media and omni-channel expertise with deep knowledge of the ad tech landscape, whose primary mission is to assist and drive measurable impact for our partners' marketers.

Advanced Technical Execution

• Provide expert SEM guidance on bid strategies, value-based bidding, keyword recommendations, audience strategy, and integrating offline-to-online data opportunities.
• Create tailored media plans, trafficking documents, tagging toolkits, and campaign architecture setups for Google Marketing Platform (SA360, CM360, DV360), Google Ads, and other leading DSPs (e.g., The Trade Desk, Amazon DSP).
• Act as a technical reference for SA360, Google Ads, CM360, DV360 involving cross-platform tracking, resolving complex issues related to trafficking, discrepancies, configuration, and advising on best practices.
• Master GMP's measurement and reporting capabilities (CM360, GA4), connecting advertising investment data with business outcomes.

Media & Ad Tech Consulting 

• Lead consulting projects on digital strategy, technological maturity (Adtech/Martech),  ensuring all media strategy and recommendations align with customer business objectives and KPIs.
• Evaluate clients' current GMP and multi-platform setups, identify areas for improvement, and develop long-term roadmaps to maximize the strategic and operational value of their advertising technology investments.
• Advise clients on best practices and lead implementation projects focused on the Google Marketing Platform suite (SA360,DV360,CM360,GA4), including integration with other platforms (Google Ads, Social Ads, CRM, CDP) and the client's Martech ecosystem.
• Contribute to the development of new internal products and solutions, including those related to AI and advanced measurement (e.g., MMM/incrementality) applied to digital marketing

Business Growth & Collaboration

• Manage large scale, high complexity clients
• Present detailed analysis of campaign results and provide ongoing strategic recommendations to clients
• Collaborate with Account Management, Sales, and support teams to present media service opportunities, upsell solutions, and drive additional revenue, providing a holistic, omnichannel media lens to all clients.
• Lead client engagements, including platform demos, strategic recommendations, services scoping, and onboarding new clients.
• Stay informed of industry trends and new product features, integrating them into strategic client recommendations and presenting to internal teams.
• Develop best practices and processes to streamline identifying and executing growth opportunities for clients.

• 5+ years of media experience, with 3+ years of hands-on experience using the Google Marketing Platform (SA360/Google Ads, CM360, DV360) or experience in comparable buying and serving platforms. 
• Bachelor's degree, Master's degree, and/or relevant agency/brand experience and certifications.
• Proven track record in planning, buying, and optimizing media campaigns to performance metrics.
• Strong working knowledge of ad-serving technologies and multi-channel programmatic/search platforms.
• Exceptional strategic, analytical, and problem-solving skills.
• Excellent written and verbal presentation skills.

Preferred Experience

• Familiar with the Agency business and ecosystem, including common challenges agencies face and how they operate. 
• Proven experience with a major independent DSP (The Trade Desk) and/or a major commerce DSP (Amazon DSP).
• Hands-on experience with trafficking, UTM and Floodlight tag setup, and cross-platform identity and privacy readiness.
• Understanding of Google Cloud, Amazon Marketing Cloud, GA4/Adobe, and GTM and how they fit into a client's integrated, multi-platform digital maturity model.
• Versed on various measurement methods including MMM and incrementality tools.

This position pays a base salary of $80,000 to $100,000 per year. Wage differential is based on training and experience.

Our team of 250+ employees is spread out across 26 states and six countries. We keep everyone connected remotely with a team-oriented culture where everyone contributes and feels valued for their skills and unique perspectives.
If you want to work alongside the best and brightest analytics minds, we’d love to hear from you. You can get hands-on with the latest ad tech, work with exciting clients and pave the way for new industry processes and advancements. All while working for a company that prioritizes your work-life balance. Plus, we offer full-time Adswerve employees benefits you’ll love:

• Medical, dental and vision available for employees
• Paid time off including vacation, sick leave & company holidays
• Paid volunteer time
• Flexible working hours
• Summer Fridays
• “Work From Home Light” days between Christmas and New Year’s Day
• 401(k) Plan with 5% company match and no vesting period
• Employer Paid Parental Leave
• Health-care Spending Accounts
• Dependent-care Spending Accounts
• Employer Paid Basic Life Insurance
• Voluntary Life Insurance (Employee/Spouse/Child)
• Employer Paid Short & Long Term Disability
• Employee Assistance Program (EAP)
• Continuing Education Reimbursement
• Employee Referral Bonus Program
• Monthly Remote Work Stipend

Adswerve is an Equal Opportunity and E-Verify Employer. All qualified applicants will receive consideration without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, physical or mental disability, medical condition, gender identity, gender expression, results of genetic testing, service in the military, or on any other basis that would be in violation of any applicable federal, state, or local law. Adswerve will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's Form I-9 to confirm work authorization.

If you require assistance with your application, please reach out to [email protected]

Screening of Applications Begins: Immediately and will continue until the position is filled. For best consideration, please apply by 11/26/2025

Recruitment Agencies: We are not utilizing external 3rd party recruitment agencies for this search. Should those needs change, we will seek your assistance directly.