Sr. Lifecycle Engagement Specialist at InStride (Greater LA Area, CA)

| Greater LA Area
Employer Provided Salary: $70,000-$99,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Employer Provided Salary: $70,000-$99,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
At InStride, we’re pioneering a new approach to workforce education. Our mission is to enable employers to provide life-changing education to their employees in partnership with the highest-quality global academic institutions. We unlock business and social impact to transform companies and people for the future. 

We believe that a company’s richest resource is their employees, and that investments in people yield the highest returns for individuals, businesses, and society as a whole. That’s why every InStride employee is eligible to enroll in 1,700+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school. The Step Forward program, along with InStride’s best-in-class employee benefits, are available to all employees from the day they join InStride. 

Read further to see how you can be part of the movement to drive businesses and society forward through life-changing, best-in-class workforce education.

Role Overview

InStride is looking for a Lifecycle Engagement Specialist to coordinate and help implement our lifecycle marketing strategy. The ideal candidate is a process-focused individual who has experience creating lifecycle campaigns, supporting email standard processes, and working with cross-functional teams.


  • Work with internal & external partners to launch and iterate on lifecycle marketing programs from ideation to execution
  • Support the creation, QA and launch of campaigns and automated workflows on our cross-channel marketing platform (e.g., Iterable, Braze)
  • Collaborate with the Learner Engagement, Product, Corporate Partner Success and Academic Partner Success teams to support development of solutions for growing learner engagement, onboarding new corporate/academic partners and launching new education programs
  • Assist with the development and launches of newsletters and ad hoc campaigns
  • Implement testing strategies that continually optimize and improve new and existing communications
  • Support day-to-day management of email campaigns including email updates, new content, monitoring, and reporting.

Ideal Profile

  • Bachelors in Business, Communications, or Marketing, or 5+ years of experience; or equivalent combination of education and experience.
  • 3+ years of digital marketing experience, including lifecycle marketing
  • 1+ years working with HTML for email
  • 1+ years working on an enterprise-level cross-channel marketing platform like Iterable, Braze, Campaign Monitor, or equivalent
  • Understanding of email delivery issues within various platforms
  • Knowledge of email and SMS standard processes
  • Basic knowledge of HTML/CSS for email and is comfortable making moderate adjustments to email templates
  • Strong writing skills, including adapting voice and tone
  • Has experience working with segmentation and database concepts
  • Strong analytical skills with the ability to report and analyze data as needed
  • Self-starter who thrives in a fast-paced, Agile/SCRUM environment
  • Process and detail orientation, with strong documentation and project management skills
  • High EQ, comfort with ambiguity and a “no job too small” startup mentality

InStride is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please discuss your requested accommodation with our HRBP.

Effective November 1, 2021, all new hires must be fully vaccinated against the COVID-19 virus unless they have been granted a reasonable accommodation. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation is approved by the People & Talent team in writing.

InStride is a Los Angeles based company, but for certain roles we are open to hiring remote employees. If you are looking to apply to one of our remote opportunities, please know that InStride is only able to employ candidates from the following states:
Arizona, Arkansas, California, Colorado, Florida, Illinois, Kansas, Louisiana, Maryland, Massachusetts, Michigan, Missouri, Nevada, New Hampshire, New Jersey, New York, Ohio, Texas, Virginia, Washington, Wisconsin

For questions on how we use personal information of job applicants, please refer to InStride's Job Applicant Privacy Policy.

Our base compensation amount for this role is targeted at $70,000 - $99,000/yr. All roles include a variable annual bonus amount. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

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Our DTLA office provides easy access to public transportation, great restaurants, museums and other attractions.

An Insider's view of InStride

How do you collaborate with other teams in the company?

This group of smart, highly motivated people work with such a shared sense of urgency and purpose that it makes it easy to navigate the day-to-day challenges of operating a rapidly growing business. I love working and collaborating with colleagues who push me to be my best and who value diversity, integrity, and accountability the way I do.


Vice President, Education Partnerships Development

How does the company support your career growth?

Lifelong learning is core to the mission of the company but also the goal for our staff, and I think that’s really important. The Step Forward program means a lot to me because I never thought I would go back to school for my master’s and thanks to InStride I’m super excited to enroll.


Recruiting Coordinator

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