OVERVIEW:

It’s a once in a lifetime opportunity – being part of the US team responsible for developing and implementing media campaigns for Facebook. You will take part in strategy, planning, and operations for Mindshare’s US dedicated Facebook team located at Mindshare Los Angeles.  

With 116 offices across 86 different countries, each Mindshare office is unique. While this role is based in Los Angeles, it works closely with the Facebook client in both Los Angeles and San Francisco. Irrespective of office, we’re all bound by a few things that remain important: strategic vision, an understanding of the fundamentals, an eye for innovation, curiosity, and passion.

We were appointed to the global Facebook account in 2014 and have grown quickly ever since. The US market is the largest market in the Facebook portfolio and it continues to grow. In 2017, Facebook introduced Watch as the go-to destination to watch, share, and interact with friends and others who share common interests. Watch houses a collection of videos that represents the breadth of video content on the platform, a flagship feature being Facebook’s original content spanning across scripted dramas, reality shows, talk shows, sports documentaries etc. The originals are demonstrative of the type of content that foster meaningful social interactions around video. In this position, you will be fully dedicated to the Watch brand, building both your skills as well as supporting one of the most high profile brands in the world.

Reporting structure:

You will report into an Associate Director and Director.

ABOUT THE TEAM:

The Planning team at Mindshare are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. We strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.

ABOUT THE ROLE:

As a Manager working on Facebook, you’ll get a chance to work on one of the most important, high profile businesses at Mindshare. Your role within this team will be to support day to day operations, communication, and delivery of media plans for Facebook Watch as a brand as well as specific show titles on the 2020 slate.

Occasionally, the US team will step in to support Global campaign requests as well. While you will not be required to develop plans for other countries, you may have the opportunity to partner with some of our 115 other offices across the globe to support campaign planning for your Business Division.

Facebook is truly the sum of its parts and Facebook collectively is connecting the world in ways never done before. On the Watch team, you’ll be at the forefront of some of Facebook’s most high profile and exciting executions.

ABOUT YOU:

Ultimately, we need someone who gets how media strategy works and can manage the process from start to finish. We need somebody that’s digitally fluent but not myopic – the right person will get how digital media fits into a broader communications framework and will be equally comfortable talking about traditional media (National and Local TV, Print, and OOH), too.  

We work on a very fast paced client. You’ll get involved on many fronts and will have to become the expert, the point of contact for internal and external teams.

You’ll know the detail and be able to dream big.

YOUR IMPACT:

•  Work with Associate Directors/ Directors to create campaign strategies across brand and specific show titles
• Manage briefing of investment teams across all media channels to deliver against strategic goals
• Maintain regular contact and build relationships with key clients at Facebook HQ
• Collaborate with internal teams and external agency partners (creative agencies, etc)
• Train and onboard new Senior Associates and Associates, and help manage their workloads
• Provide oversight of competitive deliverables and maintain understanding of appropriate competitive partners and insights
• Work independently, as well as in team enviroinment, and demonstrate ability to work with a variety of different personalities and work styles
• Understand and apply data and learnings to ensure media plans are well thought, well structured, and researched
• Multi-task across simultaneous projects in a fast-paced environment and manage tight deadlines despite regular changes

YOUR QUALIFICATIONS:

• A minimum of four years of media experience
• Advanced level of IT skills including all Microsoft
• Up to date knowledge of media owners, content owners, production agencies, research companies and other suppliers which we could partner with.
• General knowledge of social media or tech sector.
• Excellent analytical, written, verbal, and numerical skills.
• Excellent organizational skills, multi-tasking capabilities, and detail oriented nature
• Familiar with industry planning tools such as ComScore, Kantar or Adviews, AdRelevance or Pathmatics, and MRI/Simmons/Scarborough data /Nielsen NMI
• Comfortable with flexibility and evolving processes and client direction
• Prior experience with any of the following: Entertainment industry (movies/TV/streaming), Large accounts, or innovative technology may be prioritised

ABOUT MINDSHARE:
At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We’ll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. It takes a team of people who invest in other’s success, and together we make Mindshare the place where we do the best work of our career. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive – that’s our Passion Quotient. We embrace teamwork and adaptability – that’s our Emotional Quotient. We’re proud to be unmistakably #TeamMindshare. 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together