District Manager, West Coast

| Greater LA Area

About Us:

Reformation is a fast-growing company that is redefining fashion. We make sustainable clothes that don’t look, you know, sustainable, while raising awareness around fashion’s impact on the environment. Being naked is the #1 most sustainable option. We’re #2.

District Manager:

No position at Reformation is about the status quo, every team member is passionate about building a company rooted in excellence. Obsessed with technology and using it to create a unique interaction between our employees, customers, and the Reformation brand, the District Manager will lead and execute all efforts required to achieve district-wide goals in new tech-based concepts, vintage & classic concepts.

Reporting to the Director of Retail, essential responsibilities include but are not limited to:

What You’ll Do:

Sales Generation:

  • Consistently meet and exceed District sales goals.
  • Oversee & assist in organizing mandatory monthly/quarterly team training programs emphasizing sales strategies and new technology offerings. Each month will focus on a new feature in the technology or revisit best practices for selling & customer interaction.
  • Actively contribute and require client generation through customer engagement to maximize return customer rate
  • Support corporate marketing team to drive traffic through retail marketing events- set individual store goals pertaining to events and partner with Store Managers to generate ideas for programming to increase traffic
  • Support the new store expansion process within District through recruiting, onboarding, training, etc.

Customer Experience:

  • Contribute to a technology lead in-store experience for customers that both surprises and delights them - Make the technology part of the experience and utilize the innovative piece of this to engage and retain a solid customer base.
  • Be present on the sales floor and monitor client interaction alongside all teams - Spend approximately 50% of time present on sales floors, with the teams in each building
  • Uphold & require extraordinary customer experience feedback and scoring on service evaluation through NPS for all stores in district, work through trainings to ensure
  • Bring new ideas to the table regularly - Be a leader for retail and communicate up new offerings, suggested enhancement to RFM & Leadership.
  • Act as brand ambassador- engage customers on the brand, be knowledgeable in this conversation; inform without being pushy. Push for training on this topic and communicate product knowledge regularly.
  • Utilize the customer interaction and feedback to provide tangible information to corporate teams. Compile this information in a way that can directly impact the customer experience.
  • Roll-out new store technologies that improve the customer experience with cross-functional teams


  • Uphold consistent inventory accuracy and controls in stores through daily/weekly cycle counts and quarterly physical inventory
  • Provide real-time and weekly feedback on technology functions, operations and experience
  • Track metrics for BOH fulfillment, mis-pulls, cycle counts & overall inventory accuracy. Use this information to grow the team further and take action when necessary.
  • Assist in overseeing inbound & outbound inventory. Track receiving & removal of product alongside Operation focused team.
  • Sustain seamless store operational procedures, maintain weekly workflow specific to each building using effective scheduling
  • Achieve payroll goals weekly & monthly based on needs of the business & store specific budgets
  • Ensure facility maintenance, presentation and organization. Escalate when necessary to support the teams and the businesses.
  • Manage district-wide supply ordering using a monthly budget provided by Retail Development team. Assist in troubleshooting when needed.


  • ​Support merchandising presentation strategy and concept standards
  • Ensure the selling floor reflects the brand and concept standards at all times
  • Provide real-time and weekly feedback on product and sales performance
  • Communicate high-level district allocation needs to corporate teams based on sell-through, customer feedback, and strategic business planning

People & Culture:

  • Recruit, interview and execute onboarding process for all store positions - Monitor onboarding process for all stores and final interview candidates for all roles in every building.
  • Display a dedicated approach to motivate, develop and retain Ref employees - Goal of 50% retention quarterly for district
  • Provide performance feedback to ensure growth, change and results - Employees should be coached in the moment, & should have scheduled quarterly touch bases with their direct supervisor. DM to ensure these touchbases are scheduled and consistent.
    • Managers should meet with ASMs and BOH Leads/Managers weekly, keyholders monthly, and all associates quarterly
    • DM should have weekly TBs with direct report Store Managers and monthly TBs with ASMs/OMs
  • Contribute & lead through training and customer experience programs
    • A stores - All team meetings monthly.
    • B/C stores - All team meetings quarterly.
    • Topics to be brainstormed with RFM for approval.
  • Execute annual appraisal process for all direct reports - this conversation must include performance evaluation, growth opportunity & desires, and compensation if applicable.
  • Create fun & exciting contests for store teams to encourage teamwork & heighten morale
  • Strategically position talent for future growth and expansion


  • Must have relevant multi-store management experience
  • In each building locally at least once each week
  • Works a weekend day in each local building once each month
  • Visits non-local stores at least once each quarter - budget to be approved by Director
    • Does not exceed Travel Budget provided by Finance & Director
  • Present to work alongside team on Sales Floor 50% of in-store time

Benefits & Perks:

  • Health, vision, and dental insurance for eligible employees
  • Paid vacation, sick, holidays & volunteer time-off for eligible employees
  • Mission based company + casual and entrepreneurial work environment
  • Clothing discount, dog-friendly office, company events + parties and much more 
  • 401K with company match 

To Apply:

Please submit your resume and a short cover letter telling us about yourself and why you are a great fit for Reformation!

The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status

Some light reading - Forbes, Fashionista and Business of Fashion


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