Director of Growth
Endpoint
Real estate is the largest asset class in the world—and yet it has also been one of the slowest to adopt innovative, new technologies. It has become increasingly important for the industry to evolve alongside a consumer-base who are accustomed to mobile-first, on-demand, and personalized experiences in every area of their lives. Founded in 2018, Endpoint emerged from a collaboration between First American and BCG Digital Ventures, the venture capital arm of the Boston Consulting Group. The new company combines First American’s title and settlement expertise, with the innovative approach of an agile technology company, to provide a seamless real estate closing from start to finish. At Endpoint, we believe the combination of modern technology, a standardized and simplified closing process, and a highly dedicated team of people will completely change the industry – and deliver an experience that instills the joy of an effortless close for all.
Endpoint is looking for a Director of Growth to help execute on this mission by leading the teams responsible for ideating, shaping, planning, and executing brand initiatives and communications through a multi-channel marketing and CRM technology stack. Endpoint’s customer target is a unique blend of B2B and B2C across Real Estate Agents, Loan Officers, and Home Buyers and Sellers, which requires a well-rounded brand marketer who is fluent in the real estate process, skilled in creative brand management, and experienced in building marketing tech stacks powered by automation and attribution programs.
As the Director of Growth, you will use your skills to:
- Build, mentor and lead a talented team of growth marketers and marketing ops who define and scale these efforts nationwide
- Lead the vision to develop and execute marketing strategies, programs, and cross-channel media plans to drive customer acquisition of real estate agents, lending professionals, and home buyers and sellers
- Manage team responsible for the development, deployment and day-to-day operations of all promotional email, SMS, and push marketing, as well as organic SEO and media buying initiatives
- Drive campaign ideation, brand evolution, and creative direction
- Manage company communication programs by creating press release initiatives and maintaining media relationships
- Identify segments and user cohorts, and maintain ownership of the CDP and CRM, and build marketing automation at scale
- Ideate and orchestrate programs that establish industry thought leadership to build a customer community, including whitepapers, social media content, and event management
- Configure and monitor analytics and attribution reports to continuously optimize performance across funnel, campaigns, and spend management
- Work cross-functionally with design, business development, product, and operations to grow the brand and ensure it is properly represented across all paid and digital assets
- Work with technology vendors to manage Martech stack and enhance operational capabilities
- Ensure federal and state compliance throughout all initiatives
- Improve operational efficiencies and processes of marketing functions to map, measure, identify gaps and propose solutions for reduced execution time
You’ll come to Endpoint with:
- A bachelor’s degree
- Relationship building skills across strategic, technical, and creative teams
- Proven experience in building, mentoring, and coaching teams
- 8+ years of marketing, campaign, and brand strategy experience in both B2B and B2C
- Experience managing P&L of media and vendor budgeting and forecasting
- Ability to communicate team focus and maintain alignment between team and stakeholders
- Advanced in Facebook Business Manager, Google Ads, CTV, and demand-side platforms
- Strong knowledge of SEO guidelines and trends
- Experience with managing nationwide out-of-home campaigns including television, direct mail and billboards
- Excellent project management skills and attention to detail
- Excellent creative copywriting experience and portfolio
- Expert knowledge of journey building, A/B and multivariate testing
- Experience with event planning and management
- Strong in extracting data insights from analytics packages including Google Analytics and Segment
- Knowledge of email standards, regulations, best practices, and international requirements such as SPF, CAN-SPAM, CASL and GDPR
- Expertise in Salesforce and multi-channel marketing CRMs such as Braze
- Experience with managing national PR campaigns
- Experience in proptech or fintech is a plus
Why work at Endpoint:
- Opportunities for career advancement as we grow
- First-hand experience working for a well funded early-stage startup
- Your hard work, ownership, and self-sustainability will be greatly valued
- We offer great benefits - Health, Dental, Vision and 401K match
- Dog-friendly office, fully stocked snack bar and weekly catered lunches
- Competitive compensation, including a Long Term Incentive Plan
Endpoint is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.