Director of DMV, Titles & Registration

| Santa Monica
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Fair is a new way to shop, sign and pay for your next car—all on your phone. It gives customers the freedom to drive the car they want for as long as they want without a loan, long-term commitment, or even physical paperwork. Imagine never having to borrow money for a car again. 

At Fair, our name says it all. It’s the way we treat our customers, our partners and our fast-growing family of employees. We believe in hard work—and that it should be rewarded. That’s why we offer equity incentives, education reimbursement, 100% coverage of medical, vision and dental premiums for employees and their families, 100% paid parental leave for 4 months, cell phone reimbursement, 401(k) retirement plans, and free lunch five days a week for every employee. The way we see it, it’s better to be more than fair than not to live up to our name.

Fair is committed to creating an inclusive environment and is proud to be an equal opportunity employer. We are fully focused on equality and believe deeply in the diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.

Who You Are:

You are a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as you engage with customers on a daily basis, with the ultimate goal of turning fans into customers.

Community leadership and participation (both online and offline) are integral to Fair’s Social Media Manager’s success. An essential component is communicating our brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.

What You’ll Do:

  • Manage social media marketing campaigns and day-to-day activities including:
    • Develop relevant content topics to reach Fair’s target customers.
    • Create, curate, and manage all published content (images, video and written).
    • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
    • Conduct online advocacy and open a stream for cross-promotions.
    • Develop and expand community and/or influencer outreach efforts.
    • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
    • Design, create and manage promotions and Social ad campaigns.
    • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
    • Analyze key metrics and tweak strategy as needed.
    • Compile reports for management showing results (ROI).
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
  • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
  • Monitor trends in social media tools, applications, channels, design, and strategy.
  • Implement ongoing education to remain highly effective.
  • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
  • Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
  • Content management duties to include:
    • Administrate the creation and publishing of relevant, original, high-quality content.
    • Identify and improve organizational development aspects that will improve content (ie: employee training, recognition, and rewards for participation in the company’s marketing and online review building).
    • Create a regular publishing schedule, and promote content through social advertising.
    • Leverage the right tools to manage your content.
    • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

What You’ll Need:

  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
  • Demonstrates creativity and documented immersion in social media.
  • Proficient in content marketing theory and application.
  • Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
  • Displays the ability to effectively communicate information and ideas in written and video format.
  • Exceeds at building and maintaining sales relationships, online and off.
  • Practices superior time management.
  • Be a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation/editing of content, and online reputation management).
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
  • Possesses functional knowledge and/or personal experience with WordPress.
  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy, and conflict resolution.
  • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

What You’ll Get:

  • 100% coverage of medical, dental & vision benefits for employees AND their families
  • Equity incentives (it’s only Fair that we are all owners of the company)
  • Unlimited vacation package
  • Daily catered lunch and fully stocked kitchen
  • Cellphone reimbursement
  • 401(k)
  • Green commuter benefits (1 block from Light rail)
  • Paid parking
  • Employee referrals rewards
  • Diverse & inclusive culture
  • Leadership & mentorship programs
  • Discount on Fair cars


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