Seniority level: Mid-Senior
Location: Long Beach, CA & Remote US
About the role and you:
The CRM Marketing Manager plays an important and key role at Zwift. You will be responsible for creating and executing marketing strategies and automations that drive user engagement and growth. You will also be responsible for designing, implementing, and maintaining marketing campaigns that drive user engagement, convert users to subscribers and mitigate churn. You’ll work closely with key stakeholders across the business to optimize email and mobile messaging campaigns, and track performance metrics; optimizing all our efforts through A/B testing along the way. Our ideal candidate is equal parts strategic and operational – having experience crafting user journeys and building automated workflows.
What you’ll do:
- Drive engagement and retention strategies by identifying/analyzing customer segments and collecting insights based on past behavioral data
- Lead campaign ideation and concept development against Zwift’s growth strategies and key initiatives
- Identify opportunities at key beats along the customer lifecycle that maximize engagement yet still feel authentic to our health and happiness mission
- Collaborate cross-functionally to create CRM programs for both free members and subscribers.
- Monitor and maximize customer lifetime value strategies ensuring maximum profitability
- Study competitor lifecycle programs and loyalty tactics and present your findings/recommendations to the team
What you’ll have:
- 3-5 years related experience in mobile marketing/advertising, ideally in a subscription business.
- Experience utilizing a CRM platform to build and track campaign performance. HTML proficiency is a plus.
- Demonstrable knowledge of best practices and orchestration across different channels, including email, push notifications, and in-app modals.
- Strong background in customer conversion, re-engagement and retention strategies.
- Experience analyzing marketing campaigns, running A/B tests, and providing actionable insights/recommendations for next steps.
- Willingness to approach projects with a can-do attitude and create processes where there isn’t one.
How to stand out among the rest:
Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.
Values:
Of course, we are nothing without our values. Our values ground us. They ensure we run and build a company where people love to work, feel like they are welcomed, included, and belong. Only then can they thrive and do their best work. The values we strive to live every day are:
- Make It Fun
- Elevate Teammates
- Cultivate Our Community
- Always Level Up
- One Zwift for All
We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing [email protected].
Zwift, Inc. is an Equal Opportunity Employer.