Audience Development Manager at Universal Music Group

| Santa Monica
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We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation, and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

We are looking for an Audience Development Manager who will manage the development, implementation, and optimization of the audience growth strategy for Universal Music Group's Nashville-based labels and artists. The ideal person for this position is analytical, marketing and data-savvy, creative, communicative, and a music-consumer mindset.

This person is primarily responsible for the design and optimization of best-in-class audience development programs, including automation and personalization of direct-to-fan experiences; ensuring that the Nashville-based UMG labels and artists deliver the right message, in the right channel, to the right fan, at the right time.

How you'll CREATE:

  • Leverage audience insights and data to develop best-in-class audience acquisition and engagement programs that are multi-channel, personalized and automated.
  • Develop customer segmentation and promotional strategies to ensure optimum customer experience is balanced alongside meeting campaign and strategic goals.
  • Execute & optimize multi-channel marketing strategies supporting artist releases, tours, videos, eCommerce and other campaigns enabling "always-on" communications (including re-engagement, lifecycle and retention campaigns)
  • Work with labels to manage the fan communication workflow including the development of the campaign content calendar, assets gathering, obtaining approvals for proper campaign execution and quality assurance.
  • Provide thought leadership and act as the trusted and knowledgeable music audience expert embedded in the label.
  • Create and deliver high-quality targeted and personalized messages and offers to audience segments leveraging transactional and behavioral data through key channels including email, mobile, social bots, etc.
  • Collaborate with various teams (technical, legal, marketing, product) to enhance tools, data, and practices that improve quality and/or effectiveness of audience development programs
  • Build online acquisition programs for email, sweepstakes, in-venue, and misc digital campaigns
  • Ensure all direct-messaging campaigns comply with current industry best practices, as well as, staying abreast of data privacy regulations.
  • Deliver regular and frequent analysis of audience development efforts, while making actionable recommendations for improvement and implementing them.

Bring your VIBE:

  • 5+ years of experience in CRM, audience development, digital marketing, or related roles
  • Working knowledge of CDP, CRM platforms; Dotdigital, Lytics, and Return Path a plus
  • Experience managing complex CRM/messaging programs across different brands/audiences, CRM agency experience a plus
  • Comfortable with interpreting data and handling large consumer data sets
  • Proven ability in synthesizing and interpreting data and customer insights and transform into successful marketing strategies and programs
  • Superior communication skills (verbal and written)
  • Multi-tasker; able to track and self-project manage competing priorities while meeting with extremely tight deadlines
  • Superior problem-solving skills and attention to detail
  • Expertise in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign)
  • Working knowledge of data privacy regulations such as COPPA and GDPR
  • A proven data-driven, creative, strategic thinker who knows how to grow a business by employing marketing and site strategies that improve customer loyalty, engagement, and conversion
  • They also have hands-on experience working collaboratively across teams in a fast-paced and demanding environment

Perks Playlist:

  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
  • Paid Time Off – Paid Holidays, "Gift Week", Summer Fridays
  • Student Loan Repayment Assistance
  • Employee Developmental Support
  • Annual Gym Reimbursement Package
  • Pet Insurance, plus much more!

 Universal Music Group is an Equal Opportunity Employer.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • AccessDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • SAP HANADatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
    • Constant ContactEmail

Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Parking
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
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