Position Overview

The Vice President of Marketing will be dynamic, and be a driver of innovative fresh ideas, and creativity. This individual needs to be well equipped in, but not limited to, having the capability to deliver campaigns across a wide diverse range of media platforms. The Vice President of Marketing must have the articulation to present their concepts, the discipline to lead a department, projects and teams, no matter the size, from vision to execution by using a dive in/hands-on approach.

The Position

• The Vice President of Marketing will lead and manage the development and spearhead the execution of all marketing deliverables, including:
• Brand narrative linked to product marketing initiatives
• Website management and optimization
• Marketing initiatives (e.g., sales tools, email campaigns, lead generation programs, media outreach, trade show design/implementation)
• Marketing budgets and invoicing
• Leads a team and a coordinated go-to-market strategy on all initiatives to achieve maximum success out of the gate – ensuring that marketing, content, product, partnerships, activations, and PR are all synced up seamlessly to new product launches
• Oversees the day-to-day execution of go-to-market efforts around brand campaigns, product, and feature launches. In this capacity, you will ensure the flawless implementation of a holistic marketing plan across all parts of the business
• Manages all cross-functional communication and help optimize workflow where necessary to ensure the larger team can deliver at speed, scale and quality
• Drives analytical rigor and consistently finds creative ways to uncover untapped opportunities, drive insights, optimize initiatives, and inform future strategy/process changes
• This role includes developing target audience prioritization, positioning and messaging, go-to-market strategies, and demand gens plans. We need to rethink how we approach product marketing and outreach programs and are looking for a candidate who brings enthusiasm for this mission, and the intellectual curiosity to challenge conventional ways of thinking

The ideal candidate is both creative and analytical, with an innate ability to problem-solve and move at a rapid pace

The Person

It is desired that the candidate has the following qualifications for the position:

• Bachelor's degree and 10 years of marketing experience and at least 8 years of experience building and managing a marketing staff, working in a technology-focused company/media platform. Agency experience is a plus
• Executed successful and fully integrated product/feature launches
• Thrives in fast-paced environments, and you easily toggle between the big picture and the nitty gritty and back
• Demonstrated fluency in working with Product, Marketing, Creative, and Management to execute innovative and successful marketing plans and product launches
• Showcase a successful history of both thought and people leadership and executional excellence
• Master communicator with superior written, verbal, and listening skills
• An astute researcher – you know your market, customers and competition better than anyone, and you integrate this information into your strategies
• Not afraid of leveraging data to help identify unique opportunities for the brand
• Talented storyteller: You can craft compelling narratives across different channels, and you know how to match the message to the medium
• Possess a strong drive for results, with the ability to manage independently and take calculated risks
• Decisive, action-oriented, and able to motivate, inspire, and lead cross teams to leverage resources effectively
• Shows a strong attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities on-time (and without the need for outside prompting)

Compensation

A detailed and compelling compensation package will be outlined for the selected candidate.

All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status. This position is not eligible for sponsorship.