About Flowspace:

Over the past four years, Flowspace has created one of the largest on-demand modern omnichannel fulfillment networks in the country, powered by cloud and mobile technology. We enable hundreds of brands and retailers to dynamically store, fulfill and ship products seamlessly to consumers nationwide from +200 locations. Join us in our mission to transform a $100 billion warehouse and logistics industry. Flowspace is backed by Canvas Ventures, Moment Ventures, BuildGroup, Y Combinator, and other prominent angels.

The leadership team understands the need to bring in an experienced VP Marketing who will help set the go-to-market strategy, product marketing strategy, messaging and content, and define the customer profile – all of which are essential prerequisites to running an effective lead-generation operation. 

This role requires the alignment of industry solutions messaging and positioning across the entire go-to-market approach, from themes, campaigns and programs, and considering all possible routes to market.

This VP Marketing role is highly visible and cross-functional, requiring regular communication with leadership, product management, and sales. You should enjoy rolling up your sleeves, have a ‘can do’ attitude while working with dynamic teams in a fast-paced, cross-functional environment.

While we're headquartered in Los Angeles, we are open to hiring remotely (within the US) for this role.

What you'll do

• Refine the product messaging, positioning and targeting. Articulate a clear definition of the target customer.
• Develop a rich content library and editorial calendar to support sales and lead generation through a mix of experimentation and editorial skill.
• Test and deploy lead generation strategies based on the messaging and content. 
• Creating a content library and marketing plan underpinned by testing and measurement rationale.
• Hire and manage a team of full-time and contract/agency resources operating with purpose and clear direction to scale the lead generation operation.
• Deliver quality leads to the Sales organization, with clearly understood attribution.
• Ensure all stakeholders inside and outside Flowspace will be proactively apprised of key information and be furnished with consistent messaging

We’re looking for a team leader with the following knowledge, skills, and mindsets:

• Analytical: 
• Qualitative analysis to be able to understand and respond to nuance from customer feedback as well as competitor positioning
• Quantitative analysis to be able to evaluate campaign effectiveness and unit pricing
• Strong business acumen, as well as strong analytical and strategic thinking abilities to draw conclusions based on data.
• A storyteller, who can speak the language of conversion rates / analytics
• Experimentation with intention and rapid iteration




• Strategic thinking: 
• Ability to think strategically in terms of what the market need is and how Flowspace is best positioned to meet those needs given our unique set of capabilities and competencies
• Independent / autonomous / self-starter 
• Need to be able to pick up where things are quickly and lead us to a solution
• Self-motivated and driven individual skilled at both planning and hands-on execution




• Attention to Detail and Operational Rigor
• Excellent written, verbal, and presentation skills




• Management
• Presentations to other executives, the Board and at industry events and conferences
• Hire, build, manage and lead a team of experts in their fields




• Communication: 
• Writing/editorial ability. Maintaining a high quality bar for brand and content
• Ability to simplify complex topics to the key points to be communicated with strong messaging skills
• Ability to communicate effectively with geographically dispersed teams 
• Adept at communicating up, down, and across an organization to proactively inform key stakeholders in the format best suited to the audience

Benefits:

• Meaningful equity in a venture backed start-up

• Competitive Salary

• Medical, vision, dental, and life insurance

• 401K Matching

• A clear success path within the company. We want you to grow and lead with us!

Please note: We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless otherwise directed or approved by our HR – Recruiting Department. Please do not forward resumes to our hiring managers or offices. Flowspace is not responsible for any fees related to unsolicited resumes/applications, that have not first been approved.