Vice President, Digital Marketing

| Santa Monica
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POSITION SUMMARY

As the Vice President of Digital Marketing, reporting to the Chief Marketing Officer, you will have a unique opportunity to join the Inspire leadership team to develop a performance marketing strategy and deploy digital acquisition and growth tactics that increase traffic to the website and overall member activation. You will develop world-class acquisition and retention campaigns across channels such as paid search, SEO, paid social, display, affiliates, etc. 

You will also work collaboratively across the organization to develop a best-in-class digital customer experience. You will drive initiatives to increase conversion and funnel optimization.

THE VICE PRESIDENT, DIGITAL MARKETING HAS SIX MAIN RESPONSIBILITIES

  1. Performance Marketing Strategy: Working with marketing department leaders, develop growth strategies across digital channels to increase traffic to the Inspire website and acquisition of new members. 
  2. Financial Planning and Budgeting: Manage digital spend and KPI’s to ensure efficiency and profitability of digital channels. Partner with finance to develop quarterly and annual financial targets for digital. 
  3. Digital Experience Design: Work with cross-functional teams to develop best-in-class website experience that optimizes path to conversion and minimizes bounce and drop-off rates.
  4. Campaign Execution: Oversee execution of digital marketing campaigns across channels, including offer strategy, creative development, and any other aspects required to develop winning campaigns.
  5. Analysis and Reporting: Work with cross-functional team to define Inspire’s approach to digital analytics. Effectively communicate program successes and learnings across organization.
  6. Vendor Management: Supervise third party service providers to effectively manage digital marketing campaigns. Provide clear direction of services required, and hold each party accountable for meeting expected deliverables. Negotiate contracts as needed.

SOME 2020 EXPECTED DELIVERABLES

  • Develop 2020 digital acquisition strategy and corresponding tactical roadmap 
  • Launch new and optimize existing performance marketing campaigns across multiple channels to increase qualified traffic to website and grow memberships
  • Launch new website 2.0 strategy to optimize conversion and increase funnel performance
  • Develop digital scoreboard with reporting by channel and tactic that informs go-forward strategy
  • Ensure 2020 financial plan for digital channel is met or exceeded

SUCCESS METRICS

  • Flawless execution of campaigns that increase memberships vs prior period
  • Growth from new channel tactics that increase memberships vs prior period
  • Effective cost per acquisition of new memberships
  • Increased conversion rate on site, increased time on site, decreased bounce rate

DESIRED TRAITS

  • Meticulously organized - ability to keep a large amount of details organized, as each campaign will have nuances by channel/product, along with a long list of required tasks and due dates to successfully execute a tactic
  • Strong interpersonal skills - ability to build relationships across all areas of the organization and clearly communicate goals to help motivate support from the required team members. Must be able to influence and partner effectively and lead by positive example
  • Strong communication skills - ability to effectively communicate internally with colleagues across all mediums (email, Slack, etc.). We are a distributed work-force and great communication is essential
  • Creative thinking - ability to constantly look for new ideas, both inside and outside of energy industry, and ability to engage colleagues in effective brainstorming that’s fun and leads to a consensus on what new strategies to try
  • Strategic and analytical - fluent in developing strategic insights from marketing analytics and able to parse through different inputs to develop clear strategy. Enjoys experimentation, taking risks and learning from mistakes. 

EXPERIENCE

  • Must Have
    • 12+ years of experience with demonstrated success of deploying tactics across multiple channels 
    • 8+ years of direct ownership over digital/performance marketing functions that drive customer growth
    • Successful end-to-end implementation of marketing campaigns with hands-on management of execution details
    • Experience with digital P & L’s, digital forecasting, and financial planning for digital marketing tactics
    • Experience with Google Adwords and Facebook media
    • SEO marketing experience
    • Experience executing complex multi-variate testing programs
    • Experience developing reports and analyzing data to recommend actionable insights
    • Strong cross-functional relationship skills to move projects forward internally
    • Proficiency in standard MS Office / Google software (PPT/Slides, Word/Docs, Excel/Sheets) and familiarity with reporting software such as Tableau
  • Nice to Have
    • Experience leading external service providers and managing vendor relationships
    • Experience in marketing commodities and/or has worked in the energy industry, preferably at a retail supplier
    • Experience in a startup or high-growth environment
    • Experience in ecommerce and/or digital product management


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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SQLLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

3402 Pico Blvd, Santa Monica, CA 90405

An Insider's view of Inspire

How does your team reward individual success?

Each month we award an "Avenger of the Month". This is an employee that embodies one of our values: Own It, Study It, Coach It, Live It. The Avenger of the Month is also featured on our blog here: https://www.helloinspire.com/blog/avenger-life

Inspire

Team

What are Inspire Perks + Benefits

Inspire Benefits Overview

Inspire’s culture balances the serious nature and tone of a professional company with the move-fast-and-execute tone of a rapidly growing emerging tech company. We believe in working hard and producing, but doing it in a positive and friendly environment where collaboration is rampant.

Inspire calls its employees Avengers. It’s a team out to even the score on behalf of the common man, to challenge the status quo and confront apathy and old-world bureaucracy. Every Avenger lives for the mission: To build the world’s most consumer-focused clean power platform and inspire a connected moment towards a brighter energy future. Avengers are scrappy, restless, humble and committed to balancing passion with purpose and profit.

Inspire offers competitive compensation and equity packages, plus benefits such as health, vision, life, and dental insurance - Not to mention, unlimited vacation, 401(k) plan, a dog friendly workplace & LOTS of cupcakes!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Inspire provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program includes work remotely on occasion as needed.
Family Medical Leave
Company sponsored family events
Inspire sponsors family oriented events annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Full-time Inspire employees receive unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Inspire offers relocation assistance for certain roles.
Professional Development Benefits
Job Training & Conferences
Inspire offers employees professional development opportunities like onsite training courses, the ability to attend job related conferences and seminars.
Lunch and learns
Inspire hosts lunch and learn meetings once per month.
Cross functional training encouraged
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