Vice President, Customer Acquisition

| Santa Monica | Hybrid
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At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $20 billion since 2011. GoodRx is a profitable business funded by top-tier investors; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.

About the Role

GoodRx is seeking a data-driven, customer-focused VP of Customer Acquisition to lead its user acquisition efforts. The person in this role will lead the charge to ensure that every GoodRx member is properly identified and thoughtfully engaged into the customer lifecycle. We are looking for an individual with a passion for leveraging data insights into campaigns, communications, and programs that will add substantial value to the GoodRx patient experience. The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. The right candidate will also thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. 

Responsibilities:

  • Manage a growing team of marketers who are driving online and offline acquisition Deliver omni-channel, acquisition driving initiatives and campaigns across Television (Streaming and Linear), PPC, Paid Social, Affiliates, Doctor Marketing, and Direct Mail
  • Work with our product and engineering teams to drive A/B and multivariate testing across our sites and apps
  • Develop new funnels for our ever-growing product offering (Gold, Hey Doctor, Telehealth marketplace)
  • Innovate to find new marketing channels for GoodRx, e.g. audio (streaming, podcasts, radio), non-FB/IG paid social channels, etc.
  • Own, drive, and report on key metrics related to CAC, acquisition, channel performance and channel growth
  • Partner with Data and Analytics teams to develop customer personas and build out customer analyticsManage large budgets, analyze and develop campaigns, supervise all acquisition media buying
  • Effectively manage deliverables, report campaign performance, communicate expectations with team and stakeholders
  • Collaborate with internal teams (Product, Patient Advocate, Data etc.) to align product offerings with customer priorities
  • Act as a team builder and mentor. Hire, train and develop a high-performing team to lead campaign execution, optimization & analysis

Skills & Qualifications:

  • 7-10 years of professional experience in marketing with a strong record of accomplishment in brand messaging, direct response and consumer acquisition
  • Experience managing 8-9 figures of annual spend across numerous performance-driven marketing channels
  • Track record of developing and optimizing large-scale B2C campaigns, with deep knowledge of digital, offline, and television 
  • Experience managing large cross-functional projects 
  • Action-oriented with a “roll up your sleeves approach”
  • Strong strategy and analytics skills, with an advanced understanding of success metrics
  • Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
  • Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class member experiences

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $20 billion using GoodRx and 15 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • GraphQLFrameworks
    • KubernetesFrameworks
    • Next.jsFrameworks
    • Node.jsFrameworks
    • React NativeFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services

Location

Our award-winning office space at the Pen Factory in Santa Monica was completed in 2020. We’re right across the street from Bergamot Station, making it an easy ride by metro from across town.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena

Vice President, People

What projects are you most excited about?

The GoodRx Above & Beyond Pharmacy Awards. Pharmacy professionals have been the unsung heroes of the pandemic. GoodRx understands how crucial pharmacists are to medication affordability and accessibility. The awards were a cross-functional effort and I'm proud of the work that the team pulled together to amplify the work of pharmacy professionals.

Ellie

Director, HCP Marketing

What does career growth look like on your team?

The Business Intelligence team guides strategy and provides data-driven insights across the entire organization enabling career growth to move at a very fast pace. Opportunities for ownership and impact are plentiful, so those who are intellectually curious and driven have been able to advance quickly in their careers at GoodRx!

Helen

Senior Director, Analytics

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

At GoodRx, we recognize the important role benefits play in helping our employees and their families live healthy, productive lives and plan for the future. That’s why we’re proud to offer a valuable, comprehensive benefits package to advance their physical, financial, and emotional well-being. From robust medical, dental, and vision benefits and access to mental health resources to a matching 401k plan with access to financial advisors, GoodRx offers benefit options to help employees thrive at work, at home and in our community!

Culture
Volunteer in local community
Partners with nonprofits
GoodRx partners with non-profits National Association of Free and Charitable Clinics for Medication Assistant programs and local organizations to organize Community Health Pop-up events
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute annually to their FSA and Dependent Care FSA
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
GoodRx partners with ModernHealth and provides free access to therapy, coaching, and a library of mental health resources
Financial & Retirement
401(K) matching
GoodRx 401(k) retirement plan matches up to 4%, with immediate vesting for matched contributions
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
GoodRx provides 4 months for the primary parent and 3 months for parent partners
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
GoodRx has a fully stocked kitchen including unlimited snacks, beverages and an amazing onsite Barista!
Company-sponsored happy hours
Happy Hour every Thursday in our very own Speakeasy Bar!
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
GoodRx offers a subsidized membership to ClassPass or local gyms TriFit Club in Santa Monica and Fitness SF in San Francisco
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

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