Vice President, Brand and Communications

| Santa Monica
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POSITION SUMMARY

The Vice President, Brand & Comms will oversee brand management, brand storytelling, campaigns, content, insights and communications.  Reporting to the Chief Marketing Officer, the Vice President will lead cross-functional campaign development to drive brand awareness, increased consideration and purchase intent.  The Vice President will manage corporate reputation, sustainability and the development of external brand partnerships and events.  

THE VICE PRESIDENT, BRAND AND COMMUNICATIONS HAS SEVEN MAIN RESPONSIBILITIES

  1. Oversee brand strategy and brand management as the owner of the Inspire brand.
  2. Oversee and own brand campaigns and go-to-market marketing plans for all corporate priorities.
  3. Manage corporate reputation and both internal and external communications.
  4. Oversee editorial planning and content creation including management of social media, influencer and corporate blog.
  5. Ownership of sustainability and social impact efforts to optimize efforts to deliver a net-zero carbon future and to deliver clean energy access for all. 
  6. Represent the consumer across the organization through oversight of research and insights function.
  7. Manage relationships, deliverables and budgets of all associated external agency partners.

SOME YEAR 1 DELIVERABLES

  • Development and delivery of comprehensive national brand and product campaign
  • Implement external communications and thought leadership initiatives
  • Launch sustainability and social impact programs and manage all associated communications
  • Build content development, production and management team as well as associated deliverables
  • Create consumer insights strategic plan and roadmap
  • Lead 2021 marketing planning and budgeting process

SUCCESS METRICS

  • Delivering brand awareness and purchase intent
  • Overall media placements and impressions
  • Meeting sustainability metrics
  • Delivering social impact value
  • On time and on budget 

EXPERIENCE

  • 12-15 years of direct hands-on consumer marketing experience
  • Prior experience successfully building and leading a team
  • Unique curiosity and experience within cleantech or related efforts in fighting climate change
  • A track record of quantifiable results and successes
  • Exceptional communication and presentation skills
  • Creative and innovative thinker who can conceive campaigns that deliver meaningful impact
  • Excellent story-teller instincts
  • Bachelor’s degree
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SQLLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

3402 Pico Blvd, Santa Monica, CA 90405

An Insider's view of Inspire

How does your team reward individual success?

Each month we award an "Avenger of the Month". This is an employee that embodies one of our values: Own It, Study It, Coach It, Live It. The Avenger of the Month is also featured on our blog here: https://www.helloinspire.com/blog/avenger-life

Inspire

Team

What are Inspire Perks + Benefits

Inspire Benefits Overview

Inspire’s culture balances the serious nature and tone of a professional company with the move-fast-and-execute tone of a rapidly growing emerging tech company. We believe in working hard and producing, but doing it in a positive and friendly environment where collaboration is rampant.

Inspire calls its employees Avengers. It’s a team out to even the score on behalf of the common man, to challenge the status quo and confront apathy and old-world bureaucracy. Every Avenger lives for the mission: To build the world’s most consumer-focused clean power platform and inspire a connected moment towards a brighter energy future. Avengers are scrappy, restless, humble and committed to balancing passion with purpose and profit.

Inspire offers competitive compensation and equity packages, plus benefits such as health, vision, life, and dental insurance - Not to mention, unlimited vacation, 401(k) plan, a dog friendly workplace & LOTS of cupcakes!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Inspire provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program includes work remotely on occasion as needed.
Family Medical Leave
Company sponsored family events
Inspire sponsors family oriented events annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Full-time Inspire employees receive unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Inspire offers relocation assistance for certain roles.
Professional Development Benefits
Job Training & Conferences
Inspire offers employees professional development opportunities like onsite training courses, the ability to attend job related conferences and seminars.
Lunch and learns
Inspire hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
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