TikTok Growth Marketing Manager - LA

| Greater LA Area
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. - Drive user acquisition through performance marketing activity on major social platforms including Facebook, Google, Twitter, Snapchat and Pinterest - Responsible for developing growth strategy and media KPIs around user retention, target audience, and channel mix - Perform media buys through agencies and directly with advertisers - Develop and own dashboards to monitor overall marketing channel performance - Explore new channels for potential growth marketing opportunities, including both performance channels and other possibilities - Work in conjunction with the in-house production team to drive creative development and execution - Improve product ranking on Google Play and iOS App Store - Launch retargeting and reengagement campaigns focused on churned users - Closely collaborate with cross-functional and international teams across Content & Programming, Product & Engineering, Brand, and Data Analytics to develop new business opportunities - Improve user experience and retention by optimizing and designing product features - Report and conduct in-depth analysis on campaign performance

Qualifications

- 5+ years of growth marketing experience - 2+ years of performance marketing in the mobile applications space - BA/BS degree - Experience in building the go-to-market strategy for a fast growing mobile application or product - Successful track record of managing performance marketing channels including Facebook, Google, Twitter, Snapchat and Pinterest - Experience in building marketing campaigns for user acquisition and brand awareness objectives - Strong understanding of international market trends - Passionate about social media and short video products - Work experience and strong communication skills in a cross-cultural and cross-functional environment - Experience working with international partners in different time zones Even Better If: - MA/MS in statistics or an anlytical field - Proficient in marketing analytics tools including Tableau, Appsflyer, AppAnnie, Google AdWords, and Facebook Ads Manager - Experience working in a start-up atmosphere - Experience working in a fast-changing, hands-on work environment

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

An Insider's view of TikTok

What’s the vibe like in the office?

In Los Angeles, our office building is always buzzing with activity and conversation. The office has a large communal space for meals and all team meetings. It is designed to inspire creativity and you can see this reflected throughout the building's design.

Lindsey

Employer Branding

How do you collaborate with other teams in the company?

I lead our college marketing efforts from our college ambassadors to campus events and partnerships. Just like other departments, I have the honor of collaborating with many teams across TikTok. I work with teams across the company to host events, run in-app campaigns, to promote through social media, and more. Teamwork makes the dream work!

Kayla

Brand Marketing Manager

How has your career grown since starting at the company?

My first role was in Business Development, where I helped media publishers get ramped up and familiar with TikTok. Since then I've been able to support our rebranding efforts, build processes to improve communication between our global teams and launch features used by millions of users.

Michael

Operations

What are TikTok Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
More on our global initiative, TikTok for Good, here: https://www.tiktok.com/forgood
Eat lunch together
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Free Daily Meals
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Online course subscriptions available
More Jobs at TikTok95 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
HR
Internships
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
HR
new
Los Angeles
Data + Analytics
new
Los Angeles
Content
new
Los Angeles
Marketing
new
Los Angeles
Project Mgmt
new
Los Angeles
Design + UX
new
Los Angeles
Design + UX
new
Los Angeles
Data + Analytics
new
Los Angeles
Data + Analytics
new
Los Angeles
Product
new
Los Angeles
Product
new
Los Angeles
Content
new
Los Angeles
Content
new
Los Angeles
Operations
new
Los Angeles
Content
new
Los Angeles
Content
new
Los Angeles
Marketing
new
Los Angeles
Operations
new
Los Angeles
Operations
new
Los Angeles
Product
new
Los Angeles
Content
new
Los Angeles
Marketing
new
Los Angeles
Project Mgmt
new
Los Angeles
Design + UX
new
Los Angeles
Data + Analytics
new
Los Angeles
Data + Analytics
new
Los Angeles
HR
new
Los Angeles
Finance
new
Los Angeles
Operations
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Design + UX
new
Los Angeles
Project Mgmt
new
Los Angeles
HR
new
Los Angeles
Product
new
Los Angeles
Data + Analytics
new
Los Angeles
Operations
new
Los Angeles
Operations
new
Los Angeles
Sales
new
Los Angeles
Project Mgmt
new
Los Angeles
Content
new
Los Angeles
HR
new
Los Angeles
Project Mgmt
new
Los Angeles
Design + UX
new
Los Angeles
Data + Analytics
new
Los Angeles
Design + UX
new
Los Angeles
Content
new
Los Angeles
Design + UX
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Data + Analytics
new
Los Angeles
Content
new
Los Angeles
Sales
new
Los Angeles
Marketing
new
Los Angeles
Design + UX
new
Los Angeles
Design + UX
new
Los Angeles
Marketing
new
Los Angeles
Data + Analytics
new
Los Angeles
Marketing
new
Los Angeles
Project Mgmt
new
Los Angeles
Internships
new
Los Angeles
Content
new
Los Angeles
Project Mgmt
new
Los Angeles
Project Mgmt
new
Los Angeles
Data + Analytics
new
Los Angeles
Data + Analytics
new
Los Angeles
Data + Analytics
new
Los Angeles
Content
new
Los Angeles
Marketing
new
Los Angeles
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView TikTok's full profileSee more TikTok jobs