TikTok Growth Marketing Manager - LA at TikTok

| Greater LA Area
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Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. - Drive user acquisition through performance marketing activity on major social platforms including Facebook, Google, Twitter, Snapchat and Pinterest - Responsible for developing growth strategy and media KPIs around user retention, target audience, and channel mix - Perform media buys through agencies and directly with advertisers - Develop and own dashboards to monitor overall marketing channel performance - Explore new channels for potential growth marketing opportunities, including both performance channels and other possibilities - Work in conjunction with the in-house production team to drive creative development and execution - Improve product ranking on Google Play and iOS App Store - Launch retargeting and reengagement campaigns focused on churned users - Closely collaborate with cross-functional and international teams across Content & Programming, Product & Engineering, Brand, and Data Analytics to develop new business opportunities - Improve user experience and retention by optimizing and designing product features - Report and conduct in-depth analysis on campaign performance

Qualifications

- 5+ years of growth marketing experience - 2+ years of performance marketing in the mobile applications space - BA/BS degree - Experience in building the go-to-market strategy for a fast growing mobile application or product - Successful track record of managing performance marketing channels including Facebook, Google, Twitter, Snapchat and Pinterest - Experience in building marketing campaigns for user acquisition and brand awareness objectives - Strong understanding of international market trends - Passionate about social media and short video products - Work experience and strong communication skills in a cross-cultural and cross-functional environment - Experience working with international partners in different time zones Even Better If: - MA/MS in statistics or an anlytical field - Proficient in marketing analytics tools including Tableau, Appsflyer, AppAnnie, Google AdWords, and Facebook Ads Manager - Experience working in a start-up atmosphere - Experience working in a fast-changing, hands-on work environment

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