Sr. Marketing Manager PP Shopping B2C at Honey

| Greater LA Area
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Who we are


Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 325 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.



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Job Description Summary:

The Role

We are seeking an ambitious growth-oriented marketer to lead a team that lands PayPal’s commerce tools positioning with consumers.  The Sr. Manager B2C PayPal Shopping will lead B2C strategies, create the positioning, define aggressive growth marketing initiatives, and lead an agile approach to deliver a successful launch and continued adoption.  This is an awesome opportunity to help position PayPal as a commerce platform and contribute to the growth of a well-trusted and established brand!

This role is part of a team responsible for driving growth through direct to consumer strategies, including attracting new consumer growth through merchant partners. This role will also lead efforts to increase the monetization of the existing base through increased engagement. 

This role, reporting to the Director of PayPal Shopping, will be a critical team member to the PayPal product to deliver ambitious commercial growth goals and infuse a spirit of growth marketing across the team. Collaboration is in our DNA and ensuring we create momentum through amplification and earned media through strong partnerships with communications and PR will be critical.  Success will be defined by the delivery of business outcomes including new consumer  acquisition, increasing engagement, and changing perceptions of PayPal’s value and brand in the mind of consumers.


Job Description:

Key responsibilities

  • Team member creating the positioning, growth marketing strategies, and campaigns that drive consumer adoption and on-going engagement of Commerce Platform launch.
  • Lead campaign & activation efforts across PayPal Marketing, cross-functional teams, and with third-party vendors partners.
  • Partner with Product and Product Marketing to deeply understand functionality, input consumer insights, and translate into differentiated marketing.  
  • Help the team deliver against growth and revenue goals for Commerce Platform launch.  
  • Help refine and inform the target audience and leverage data and insights to inform acquisition and engagement strategies.  
  • Support articulation of Value proposition and key messaging as part of consumer communication & engagement strategies. 
  • Collaborate across PayPal Marketing to deliver Partner Marketing, International and Growth/Media plans and initiatives.  



Requisite Experience

    • Marketing Leader 10+ years’ experience
    • Consumer marketing with both online and offline experience. Fintech, payments and Ecommerce experience highly valued.
    • Brand expertise and understanding of integrated marketing and comms strategies 
    • Growth Marketer demonstrated capabilities in developing insight led test and learn approach across end to end funnel for customer and business impact
    • Consumer Champion with demonstrated track record in designing marketing solutions with consumer at center
    • Winning Consumer Strategies – you have implemented game changing ideas that have changed the course of businesses and brands
    • Brand transformation track record in the creation, transformation of a beloved global/regional brand
    • GTM programmatic execution across multiple markets with programs that have been scalable yet locally nuanced.
    • Outstanding communicator who can partner, influence, and thrive in a global matrix organization with an ability to present to stakeholders with gravitas and confidence 


Types of roles you might have done previously

• Sr. Manager- Marketing 

• Group Marketing Manager 

• Growth Marketing Manager/Sr. Manager

• Industries of Interest: Fintech, Tech, Telco, Retail, Travel, Financial Services, E-Commerce, Payments, CPG


Top 5 skill sets that you ideally possess

• Consumer subject matter expertise

• Track record of digital marketing expertise 

• Growth Marketing skillset, mindset and approach to Consumer Acquisition & Engagement

• Commercial acumen and accountability

• Cross-functional navigation in a global matrix organization


The type of marketing leader that flourishes at PayPal (behaviors, motivations, the how)

• Holistic marketer – who can operate across the funnel and link strategies to commercial outcomes

• Results Focus – is a business builder who ties all work back to overall commercial impact

• Strong Collaborator – who partners with stakeholders for win-win

• Change Agent – we are rapidly evolving as a business and need someone who can be at the helm to lead change

• Thought Leader– uncovers consumer insights to create new marketing opportunities 

• Nurturer of Talent - to bring out the best in individuals and teams

• Deals with Ambiguity - to take the unknown into action

• Challenges the Status Quo - and believes things can always be improved 

• A believer in the “Greater Good”- one who always puts others’ needs above their own


The type of person who will not be successful (behaviors, motivations, the how)

• Needs to control all levers: we want team members to be able to partner interdependently to deliver great work

• Specialists in a discipline: People who have deep experience in only one aspect of marketing discipline (eg. Only ever worked across lifecycle engagement marketing, or only ever worked in brand marketing)

• Rigid play-it-safe planner: We want someone who can take a test & learn approach with a constant learning agenda and an innate propensity to take risks







Travel Percent:



Primary Location:

Remote New York, New York, United States of America




Additional Locations:

Los Angeles - Traction, San Jose







We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day.  We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect.  Our employees challenge the status quo, ask questions, and find solutions.  We want to break down barriers to financial empowerment.  Join us as we change the way the world defines financial freedom.

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Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • ApolloLibraries
    • GraphQLLibraries
    • KubernetesLibraries
    • DockerLibraries
    • React NativeLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • Apache Beam w. Google Dataflow using ScioFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • BigTableDatabases
    • BigQueryDatabases
    • ElasticsearchDatabases
    • Google SpannerDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement


Headquartered in the heart of Arts District, we're just blocks away from LA's most trendiest spots like Urth Caffé, Bavel and many more!

An Insider's view of Honey

What are some social events your company does?

We have a regular company all-hands that gives everybody from different teams a chance to catch up with each other, quarterly recreational tournaments (usually ping-pong or competitive video games), board game nights, and a lot of the time just hanging out at whatever local events may be going on.


Software Engineer

How do you collaborate with other teams in the company?

Cross-team collaboration plays a big role in ensuring deploys go smoothly. Sync ups between Engineering, Product, Design, and beyond, occur on a daily basis. Whether it’s a drop-in at someone’s desk, a Slack message to update a spec/status of a ticket, or a full on meeting--the communication never stops, to ensure that we’re all on the same page.


QA Engineer

What are some things you learned at the company?

Being flexible and stepping out of my comfort zone. At Honey, several times I’m given the opportunities I’ve never had prior to working here. For example, I’ve had to schedule, plan and drive meetings. I’ve also had to get used to constantly presenting my work to my peers. It’s really great because it’s taught me how to be a better communicator.


Software Engineer

How do you make yourself accessible to the rest of the team?

We have a completely open culture at the company, from seating to communication. Every Friday we do a company wide stand-up where we are as transparent as possible. The only way we can hit our objectives is if everybody is operating with the same information.



How has your career grown since starting at the company?

I started at Honey when there were only 10 people in the company and today we have over 100 employees. In the past 2 years we’ve seen tremendous growth both internally and externally which has allowed me the opportunity to build out a team underneath me, work across departments and provide input for the product and company’s future.


Sr. Director of Partnerships

What are Honey Perks + Benefits

Friends outside of work
Eat lunch together
Intracompany committees
Our party planning committee and our Employee Resource Group committees plan events for Honey.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Beginning in January 2020 we will be offering an FSA for all employees who choose to participate.
Disability Insurance
Disability insurance covers 66% of annual salary.
Dental Benefits
Our dental plan covers 50 - 100% of expenses depending on the procedure.
Vision Benefits
Health Insurance Benefits
Honey's health insurance policy covers 80 - 100% of out of pocket expenses.
Life Insurance
Life insurance is equal to 1X times an employee's annual salary.
Wellness Programs
Onsite Gym
Team workouts
Honey's team fitness initiatives include In-office yoga, In-office fitness classes, sponsored race teams.
Retirement & Stock Options Benefits
401(K) Matching
Honey matches 100% up to 3% of employee contributions
Company Equity
Honey is Restricted Stock Units to anyone who joins the team. Vesting occurs over a 4 year period with a 1-year cliff of 25%.
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Honey provides employees with a flexible work schedule that includes flexible start and end times and work from home days when necessary.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
We provide relocation assistance for some roles for candidates who are not local to the Los Angeles area or other office locations.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Honey offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and learns
Honey hosts lunch and learn meetings weekly.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
We offer $5,000 annually for continuing education.
Online course subscriptions available
Paid industry certifications
We have an annual budget of up to $1,000 for paid industry certifications.
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