Sr. Manager of Marketing, Automotive

| Greater LA Area
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  • Actively partner with Performance Marketing channel managers (email, paid search, SEO, site search, display & video, affiliates, brand marketing, events, PR and social media), to support the category sales and margin goals as well as all promotional aspect of the marketing campaigns.
  • Conduct marketing channel and marketing campaign analysis, communicating channel and campaign performance to CM team to assist in the planning of future activities / campaigns.
  • Plan, manage and execute nationwide marketing events and local initiatives.
  • Provide creative direction and brand management for the clear communication of brand positioning for the organization specific to Automotive.
  • Develop and manage relationships with media partners, press, or manufacturers to obtain co-op branding opportunities including the acquisition of marketing funding support.
  • Oversees specific projects from concept through production, and is responsible for successful project follow-up: identifying significant accomplishments, opportunities for improvement and customer/team communications.
  • Following the direction and guidance of email marketing team to plan, stimulate, and execute email campaigns, ensuring they align with overall corporate objectives.
  • Collaborate with PM departments to get products and promotional content to drive the maximum revenue through all marketing vehicles.
  • Actively monitor competitive marketing efforts and constantly find new items to feature
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Location

We are located in the City of Industry near various eateries and easy access to the 60 freeway.

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