Sr. Manager of Marketing, Automotive
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- Actively partner with Performance Marketing channel managers (email, paid search, SEO, site search, display & video, affiliates, brand marketing, events, PR and social media), to support the category sales and margin goals as well as all promotional aspect of the marketing campaigns.
- Conduct marketing channel and marketing campaign analysis, communicating channel and campaign performance to CM team to assist in the planning of future activities / campaigns.
- Plan, manage and execute nationwide marketing events and local initiatives.
- Provide creative direction and brand management for the clear communication of brand positioning for the organization specific to Automotive.
- Develop and manage relationships with media partners, press, or manufacturers to obtain co-op branding opportunities including the acquisition of marketing funding support.
- Oversees specific projects from concept through production, and is responsible for successful project follow-up: identifying significant accomplishments, opportunities for improvement and customer/team communications.
- Following the direction and guidance of email marketing team to plan, stimulate, and execute email campaigns, ensuring they align with overall corporate objectives.
- Collaborate with PM departments to get products and promotional content to drive the maximum revenue through all marketing vehicles.
- Actively monitor competitive marketing efforts and constantly find new items to feature
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