Sr. Manager CRM Marketing Operations

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Who we are

HopSkipDrive’s mission is to create opportunity for all through mobility.

Our safe, innovative youth transportation solution is used by schools, government agencies and busy families to get kids where they need to go. 

We’re a company with heart

Our partnerships with agencies, nonprofits and schools ensure educational access for some of our most vulnerable populations, including youth in foster care, youth experiencing homelessness, and youth with special needs. 

We understand that transportation can mean the difference between struggle and success, and our solution helps kids reach their full potential by arranging safe, dependable transportation. 

We’re an awesome place to work

Our company culture has been well-recognized — HopSkipDrive has been named to Best Places to Work lists from Built in LA, Comparably, Inc. and the Los Angeles Business Journal. Comparably also named us to the Best Company for Professional Development, Best CEO and Best CEOs for Women lists. 

We’re growing rapidly

Founded by three moms as a technology solution to their own transportation challenges, we’ve grown from serving the L.A. market to serving eight states and 15 markets across the country. We continue to expand at a rapid pace, making the Inc. 5000 and Deloitte Fast-Growing Technology lists. 

Backed by top-tier venture capital firms, HopSkipDrive has raised $45M in funding to date and shares investors with well-known brands like Airbnb, Pinterest and Ring. 

Who you are

You are looking for a challenging and rewarding experience. You are inspired by our vision and the opportunity to define a new category in an incredibly fast-growing market. You are excited to learn, grow and collaborate so we can achieve our mission of creating opportunity for all through mobility.

At HopSkipDrive, we know that challenges require different approaches, unique perspectives and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.

The Sr. Manager CRM Marketing team member will be an integral member of the Marketing team. This person will own all aspects of HopSkipDrive’s lifecycle marketing initiatives. This role will require working cross functionality with the Product and Marketplace teams to strategize, execute and analyze lifecycle marketing initiatives and will require strong Iterable product knowledge. 

What we’re looking for

Primary responsibilities of the Sr. Manager CRM Marketing include:

  • Own and execute all communication campaigns deployed to our HopSkipDrive community audiences, including CareDriver, Consumer and Enterprise
  • Partner with Product, Engineering and Marketplace to develop and execute industry leading lifecycle marketing strategies to improve retention and effectively grow as the brand scales
  • Own all logistical and operational initiatives building, testing, executing and monitoring of lifecycle marketing initiatives
  • Able to discover insights experience revealing powerful and actionable information about our target audiences and the ability to tap into those insights to build compelling campaigns and programs
  • Analyze and strategize on existing lifecycle marketing engagements to optimize communication timing and their effectiveness incorporating SMS and Push
  • Develop campaign briefs based on customer lifecycle journey
  • Use Iterable, Google Analytics and Tableau to build reports and provide insights to the marketing team
  • Troubleshoot and serve as lead for Iterable
  • Maintain accuracy of communication tracker for Iterable and keep other team stakeholders informed

Qualifications:

  • Undergraduate degree from an accredited college or university
  • 5+ years experience in lifecycle marketing working in a dynamic, fast-paced environment
  • Impeccable organizational and project management skills
  • Personality profile to fit into a high-growth, entrepreneurial culture that requires teamwork with various teams
  • Excellent communication skills, both verbal and written
  • A deep understanding of Iterable or other lifecycle marketing tool/software

What you will get

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer competitive market compensation, BYOD technology reimbursement, unlimited vacation, FSA, medical, dental and vision, 401(k), and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is also proud to operate as a drug-free workplace.

Equal Opportunity Employer

HopSkipDrive is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected class.

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • MemcachedDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SalesforceCRM

Location

HopSkipDrive HQ officially moved to a new office this week in the Little Tokyo district in Downtown LA! Can't wait to see what adventures lie ahead.

An Insider's view of HopSkipDrive

What’s the vibe like in the office?

HopSkipDrive has the best office vibe I’ve experienced, and that’s all thanks to my coworkers. My favorite moments of the day are the small, unexpected conversations I get to have– in the kitchen grabbing coffee, in the elevator, or passing in the hall. I look forward to coming into work because of them. Well, them and our many good office dogs

Emily Durrett

Office Administrator

What are some things you learned at the company?

I learned to identify my strengths and interests in a work environment. Rather than chasing promotions, I learned to look for the work I I’d like to do. Startups make this easier because there are so many opportunities to move, change, and grow.

Mira Hayashi

CX Training Manager

How do your team's ideas influence the company's direction?

We make it a priority at HopSkipDrive to foster a trusting and collaborative culture which improves and enhances our ideas and strategies on a daily basis. This has allowed us to successfully bring to market a service that challenges the status quo as it relates to connecting access to transportation with educational outcomes.

Toby McGraw

SVP of Sales

How does the company support your career growth?

I look forward to going in to work, a work environment that pushes me to improve, that gives me the support and structure to grow into a better thinker, braver woman, all the while still letting me be the quirky clown that I am.

Leora Juster

Software Engineer

What are HopSkipDrive Perks + Benefits

HopSkipDrive Benefits Overview

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity in the company. We offer competitive market comp, onsite state of the art gym membership, BYOD technology reimbursement, unlimited vacation, FSA, medical, dental and vision, 401(k), weekly catered lunches, and an opportunity to work for a uniquely positioned, VC-backed company in a space with significant upside potential.

Culture
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Our remote work program includes full-time remote for specific positions, and the ability to work remotely on occasion for all positions.
Diversity
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Team workouts
HopSkipDrive employees work out together at the free onsite gym.
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
HopSkipDrive hosts our annual summer party with the Company and their families.
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
HopSkipDrive offers a reimbursement program for using public transportation to get to work; in addition to a pre-tax commuter benefits for all employees.
Free snacks and drinks
Company-sponsored happy hours
Happy hours are hosted at all the amazing nearby downtown LA spots.
Onsite office parking
Pet friendly
HopSkipDrive's pet policy is dog friendly.
Onsite gym
Professional Development Benefits
Job training & conferences
HopSkipDrive offers employees professional development opportunities like annual individual budget for training, The ability to attend job related conferences and seminars.
Lunch and learns
HopSkipDrive hosts weekly lunch and learns.
Promote from within

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