Sr. Email Marketing Manager

| Greater LA Area
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THE PURPOSE:

As the Sr. Email Marketing Manager, you will be responsible for the development and execution of the communication strategy for the Slickdeals customer journey to achieve forecasted business targets. You will be responsible for building and executing data-driven lifecycle marketing campaigns through collaboration with our creative and product teams. You will work with design to create email templates that drive deeper engagement within the Slickdeals ecosystem. You will track and ensure the health of all campaigns going through email, push, and browser notifications. You will support the engineering team with timely and clear requirements for features and functionality. The work you do will be an essential part of the Slickdeals user journey and a significant contribution to the success of the marketing team.

 

THE ROLE:

  • Develop strategy and execute new email user journeys through data analysis, technology, and customer insights.
  • Test and iterate templates, copy, and other email related assets.
  • Create and update reporting of business objectives and KPIs.
  • Integrate and optimize communication and cadence of email, push, and browser campaigns.
  • Manage email deployment through Blueshift (ESP).
  • Grow email subscriber list in addition to monitor and maintain user list health with a goal of reducing subscriber churn.
  • Monitor and maintain sender scores and reputation.
  • Communicate requirements to the development team through writing and verbal instruction.

THE CANDIDATE:

  • You have experience with managing large subscriber lists (1MM+) and have a proven history with performance-based marketing.
  • You are scrappy and look for innovative and fast ways to solve problems.
  • You are curious and take initiative to teach yourself about things you don’t currently understand.
  • Have an understanding of effective email design.
  • Familiarity with HTML and CSS and able to navigate and edit an HTML file.
  • You have a strong understanding of how email works from a technical perspective.
  • Experience using quantitative measures to understand and inform problems and solutions.
  • Experience with and understanding of standard email performance metrics.
  • Excellent with A/B and multivariate testing.

 

PREFERRED EXPERIENCE:

  • Experience designing and developing emails, preferably in an e-commerce function.
  • Experience with ESPs
  • Experience with email testing tools such as Litmus.
  • Experience performing several types of research (qualitative, quantitative) and gleaning actionable insights.
  • Experience managing requests from several stakeholders and setting expectations.
  • Experience using insights, reporting, and analytics tools like Google Analytics, Tableau, Heap, and Hotjar.

WORK AUTHORIZATION:

Candidates must be eligible to work in the United States

Slickdeals is an Equal Employment Employer; employment is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender (including pregnancy, childbirth, or related medical conditions), national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other protected status. Slickdeals will consider qualified applicants with criminal histories consistent with the “Ban the Box” legislation. We may access publicly available information as part of your application.

Slickdeals does not accept unsolicited resumes from agencies and is not responsible for related fees.

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Location

Hollywood, CA 90028

An Insider's view of Slickdeals

How do you collaborate with other teams in the company?

Powering the largest and most trusted deal-sharing community requires our teams to quickly and safely deliver software in real-time. To do this well, we leverage multi-site teams across LA and Vegas, that align around strategic objectives. Our goal is to avoid latent hierarchical decisions and empower our teams to make local necessary decisions.

Frank

Chief Technology Officer

What are Slickdeals Perks + Benefits

Culture
Volunteer in local community
Every year, we host an office-wide volunteer day to give back to our local communities. In 2019, we teamed up with TreePeople, and spent the day caring for the trees at Laurel Canyon Dog Park.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Slickdeals has a wellness program which includes in-office yoga, in-office fitness classes, self defense classes and massage.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Slickdeals provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program includes work from home on occasion, as needed.
Vacation & Time Off Benefits
Generous PTO
Slickdeals employees receive between 10 and 18 days per year of paid time off based on years of service.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Winning.Team.Fun means we enjoy getting together outside of work, too. Events are scheduled by individual teams, and the office as a whole, during which we get together for some camaraderie and fun.
Stocked Kitchen
Some Meals Provided
Happy Hours
As part of our Winning.Team.Fun mentality, we also host happy hours from time to time.
Parking
We offer employees free parking or commuter assistance, when appropriate.
Pet Friendly
Slickdeals allows employees who have been with the company for a while to bring their (well-behaved) dog to work. It's a great way to have employees be more engaged in their environment.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Slickdeals offers employees professional development opportunities like onsite training courses and the ability to attend job related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
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